Reed’s, Inc. Announces 2010 Year-End Results

March 22nd, 2011 In Newsletter Updates | Comments Off

Delivers Record Revenues on 34% Sales Rise With Solid Base for Continued Growth

Los Angeles, California, March 22, 2011 — Reed’s, Inc. (NASDAQ:REED – News) (OTC.BB:REEDP – News), maker of the top-selling sodas in natural food stores nationwide, today announced its financial results for 2010.

Financial Highlights:

* Sales increased 34% to $20.4 million.
* Gross profit was 21% of sales during 2010, as compared to 24% in 2009, reflecting start up costs incurred during the period.
* Operating expenses were about the same in 2010, compared to 2009.
* Modified EBITDA was $456,000 in 2010, as compared to a modified EBITDA loss of $306,000 in 2009.
* Net loss for 2010 narrowed to $1,310,000, or $0.14 per share, from $2,559,000 in 2009.
* Working capital at December 31, 2010 was $1.8 million, as compared to $2.0 million at December 31, 2009.
* Cash availability was $1.1 million at December 31, 2010, as compared to $1.3 million at December 31, 2009.

“We are cautiously exuberant with our results for the year,” stated Chris Reed, Founder, Chairman and CEO of Reed’s, Inc. “Our growth has been the result of a lot of hard work developing the channels for our excellent brands.” Mr. Reed added, “Our strategy of diversifying with private label production is serving to fill production capacity as well as advance our branded business. We have increased our capabilities, since we are constantly developing formulas, brands and packaging. As a result, we have some new branded products in the pipeline for 2011 that are exciting and unique.”

James Linesch, Reed’s Chief Financial Officer, said, “Our 34% sales growth was driven by an over 17% increase in our branded business. Margins for our branded business held constant overall in 2010, as compared to 2009, despite certain raw materials cost increases. Our second half 2010 margins were negatively impacted by start-up costs on our private-label business and, to a lesser extent; on product rollout costs on our new ZERO line. ” Mr. Linesch added, “During 2010, our cash flow loss from operations was about $130,000. We also used $696,000 to build up inventory and increase accounts receivable, with our expanded base of business. We invested $383,000 in our plant. To fund our expansion, we sold $555,000 of stock and increased our borrowings by $417,000. We are currently well capitalized to execute our 2011 plans, as we look forward to another year of rapid growth.”

Conference Call

The Company will conduct a conference call at 4:15 p.m. Eastern Standard Time (EST) on Tuesday, March 22, 2011 to discuss its 2010 financial results and outlook for 2011. To participate in the call, please dial the following number five to ten minutes prior to the scheduled call time: 888-240-4700. International callers should dial 512-225-9559. The conference ID for this call is 936603#.

See the entire press release including the financial statements and EBITDA schedule on our website: www.reedsinc.com

Reed’s, Inc. Announces Conference Call to Discuss 2010 Financial Results

March 15th, 2011 In Newsletter Updates | Comments Off

Los Angeles, California, March 15, 2011 — Reed’s, Inc. (NASDAQ:REED – News) (OTC.BB:REEDP – News), maker of the top-selling sodas in natural food stores nationwide, announced today that it will conduct a conference call at 4:15 p.m. Eastern Daylight Time (EDT) on Tuesday, March 22, 2011, to discuss its 2010 financial results.

Joining Mr. Chris Reed, Founder, Chairman, and Chief Executive Officer of Reed’s, Inc., will be Mr. James Linesch, Reed’s Chief Financial Officer. The Company previously announced record revenues for 2010 that exceeded $20 million and surpassed its 30% top line guidance. Reed’s plans to issue an earnings release prior to the call.

To participate in the live conference call, please dial the following number five to ten minutes prior to the scheduled conference call time: 888-240-4700. International callers should dial 512-225-9559. The Conference ID for this call is 936603#.

Reed’s Inc. and Sailor Jerry Rum Come Together at SXSW to Make The Perfect Storm

March 14th, 2011 In Newsletter Updates | Comments Off

For Immediate Release:

Reed’s will be serving the original Perfect Storm cocktail alongside Sailor Jerry Rum at a variety of SXSW 2011 events.

 

LOS ANGELES, CA–(March 14, 2011) – Reed’s, Inc. (NASDAQ: REED) (OTCBB:REEDP), maker of the top-selling sodas in natural food stores nationwide has partnered with Sailor Jerry Spiced Rum to bring libations to attendees and bands at the annual South by Southwest Music and Media Festival in Austin, TX.  The festival kicks off with a showcase Tuesday March 15th at the Scoot Inn hosted by Panache Booking and features bands such as Bare Wires, the Grass Widow among others.

 

Bartenders across the city will be mixing The Perfect Storm at a variety of events and parties until the close of the festival on Sunday March 20th.  The Perfect Storm is a custom cocktail created with 1 part Sailor Jerry Rum, 1 part Reed’s Extra Ginger Brew and a splash of lime juice. Reed’s will also be available at the Sailor Jerry mobile Aistreams parked throughout Austin.

 

Reed’s Ginger Brews and Virgil’s Cream Soda and Root Beer will also be available along with the Perfect Storm and Sailor Jerry Rum at the following parties and venues:

 

Wednesday March 16:

Shangri-la (1016 East 6th St) -starting at noon- All Saints Spitalfields presents IamSound 2011 Showcase featuring Friendly Fire, Foster the People, Theophilus, London, Mount Kimble, DOM and NewVillagers.

 

Emos (603 Red River Street) -starting at noon- Brooklyn Vegan Day Party featuring: Anamanaguchi, Turbo Fruit, A Place to Bury Strangers, Darwin Deez, Chiddy Bang, The Vaccines, Mister Heavenly and Surfer Blood.

 

Bar Crawl through Downtown 6th Street bars and clubs.

 

Shangri-la (1016 East 6th St) -starting at 8pm- Spaceland/ LA Records presents Oragami Records Showcase featuring Frankie & The Heartstrings, Super Humanoids, Hanni El Khatib, Austra and more.

 

Thursday March 17:

Shangri-la (1016 East 6th St) -starting at noon- Hardly Art Fag Party featuring La Sera, Dirty Beaches, Unnatural Helpers, Las Robertas, Dizzy Eyes, Young Prisms, Coleen Green and Heavy Hawaii.

 

Shangri-la (1016 East 6th St) -starting at 8pm- Force Field PR Showcase featuring Hunx and his Punx, The Fresh and Only’s, Beach Fossils, Young Magic, Veronica Falls, Fergus & Geronimo, Dam Mantle and Devon Williams.

Friday March 18:

Shangri-la (1016 East 6th St) -starting at noon- Trouble in Mind Records Showcase featuring Personal and the Pizzas, The Mean Jeans, Wax Museums, The Wrong Words, White Wires, Wounded Lion, The Paperhead, Cheap Time, The Night Beats and The Hex Dispensers.

Shangri-la (1016 East 6th St) -starting at 8pm- Making Time/FIXED/Learning Secrets Showcase featuring Rainbow Arabia, Bikini, Lesands, Sun Airway and DJ sets by JDH, Dave P, Ian Orth and Jeramy Neugent, Mize Z., Russ Alexander and more.

Saturday March 19:

Shangri-la (1016 East 6th St) -starting at noon- Sailor Jerry Showcase featuring Pulled Apart by Horses, White Mystery, The Greenhornes, Creepoid, Mickey and more.

 

Shangri-la (1016 East 6th St) -starting at 8pm- True Panther Showcase featuring Trash Talk, DOM, Nite Jewel, Unknown Mort, Orchestra, Janka Nabay, Cass McCombs, Love Inks, Melted Toys. with DJ sets by Ghost on Tape, Deadboy, Glasser and Samps.

About Reed’s, Inc.

Reed’s, Inc. makes the top selling natural sodas in the natural foods industry, sold in over 10,500 natural food markets and supermarkets nationwide. In 2009, Reed’s started producing Private Label natural beverages for select national chains. Its six award-winning, non-alcoholic Ginger Brews are unique in the beverage industry. Ginger Brews are made using fresh ginger, spices and fruits with a brewing process that predates commercial soft drinks. Reed’s, Inc. owns Virgil’s Root Beer, the top-selling cola line in natural foods, as well as China Cola, the top-selling natural foods cola. Recently, Reed’s introduced its Reed’s All Natural Ginger Nausea Relief product for the drug store and grocery retail channels. Reed’s also acquired the Sonoma Sparkler brand at the end of 2009, an all natural sparkling juice celebration drink with an established customer base. Other product lines include Reed’s Ginger Candies and Reed’s Ginger Ice Creams.

Reed’s products are sold through specialty gourmet and natural food stores, mainstream supermarket chains, and restaurants nationwide. Reed’s products are also sold in Canada and Mexico, along with a small presence in Europe, the Middle East, South Africa, Japan and Singapore. For more information about Reed’s, please visit the company’s website at: http://www.reedsinc.com or call 800-99-REEDS.

Follow Reed’s on Twitter at http://twitter.com/reedsgingerbrew

Reed’s Facebook Fan Page at: http://www.facebook.com/pages/Reeds-Ginger-Brew-and-Virgils-Natural-Sodas/57143529039?ref=nf

Subscribe to Reed’s RSS feed at: http://www.irthcommunications.com/REED_rss.xml

More information can be found at: http://www.irthcommunications.com/clients_REED.php

SAFE HARBOR STATEMENT

Some portions of this press release, particularly those describing Reed’s goals and strategies, contain “forward-looking statements.” These forward-looking statements can generally be identified as such because the context of the statement will include words, such as “expects,” “should,” “believes,” “anticipates” or words of similar import. Similarly, statements that describe future plans, objectives or goals are also forward-looking statements. While Reed’s is working to achieve those goals and strategies, actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties. These risks and uncertainties include difficulty in marketing its products and services, maintaining and protecting brand recognition, the need for significant capital, dependence on third party distributors, dependence on third party brewers, increasing costs of fuel and freight, protection of intellectual property, competition and other factors, any of which could have an adverse effect on the business plans of Reed’s, its reputation in the industry or its expected financial return from operations and results of operations. In light of significant risks and uncertainties inherent in forward-looking statements included herein, the inclusion of such statements should not be regarded as a representation by Reed’s that they will achieve such forward-looking statements. For further details and a discussion of these and other risks and uncertainties, please see our most recent reports on Form 10-KSB and Form 10-Q, as filed with the Securities and Exchange Commission, as they may be amended from time to time. Reed’s undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events, or otherwise.

 

Reed’s, Inc. To Present at Roth 23rd Annual OC Growth Stock Conference

March 10th, 2011 In Newsletter Updates | Comments Off

Los Angeles, California, March 9, 2011 — Reed’s, Inc. (NASDAQ:REED – News) (OTC.BB:REEDP – News), maker of the top-selling sodas in natural food stores nationwide, announced today that Mr. Chris Reed, Founder, Chairman and CEO of Reed’s, Inc., will present at the upcoming Roth 23rd Annual OC Growth Stock Conference taking place March 13-16, 2011, at the Ritz-Carlton, Laguna Niguel in Dana Point, CA.

The date, time and location of Reed’s presentation at the conference are as follows:

Date: Tuesday, March 15, 2011

Time: 1:30 – 2:00 p.m., Track I

Location: The Ritz Carlton, Laguna Niguel

One Ritz-Carlton Drive, Dana Point, California 92629

The Roth 23rd Annual OC Growth Stock Conference that brings together executives from over 400 growth companies including 100 Chinese companies, and is expected to attract over 1000 investors from the buy side. This event is designed to provide investors with a unique opportunity to gain insight into small and mid-cap growth companies across a variety of sectors, including energy, software, technology, industrials, healthcare, media, consumer and retail.

Reed’s management will be hosting one-on-one meetings with investors by request throughout the conference to provide an overview of its business. For more information, or to request a one-on-one meeting, please contact conference@roth.com, or visit www.roth.com.

Reed’s, Inc. Brands Significantly Outperform the Carbonated Soft Drinks (CSD) Category in Recent Supermarket Report

March 7th, 2011 In Newsletter Updates | Comments Off

Los Angeles, California, March 7, 2011 — Reed’s, Inc. (NASDAQ:REED – News) (OTC.BB:REEDP – News), maker of the top-selling sodas in natural food stores nationwide, announced today that its brands continue to significantly outperform other carbonated soft drinks (CSD) in supermarkets, according to IRI syndicated data, a leading provider of data and market research for the consumer products industry.

While retail dollar sales for the total CSD category grew just 0.4% in the 26 weeks ending February 13, 2011, Reed’s and Virgil’s brands were top performers with a combined 26.4% growth. Virgil’s was the fastest growing of the top ten premium CSD brands with 34.1% growth, with Reed’s number two, growing at 20.8% during this period. Unit sales for Virgil’s and Reed’s were as impressive, with growth of 40.5% and 20.3% respectively. According to IRI data, combined Reed’s/Virgil’s is currently the number six player within the Premium Bottle CSD category in mainstream grocery and is on track to surpass some key competition by the end of 2011. Key brands in the premium CSD category include IBC, Stewarts, Jones, Izze, Henry Weinhard and Boylan’s.

“We’re seeing steady growth of our brands in mainstream supermarkets,” stated Mr. Chris Reed, Founder, Chairman and CEO of Reed’s, Inc. “We feel that we are still at the beginning of our potential in mainstream supermarkets but already this represents a significant part of our sales.”

Neal Cohane, Senior Vice President of Sales and Marketing for Reed’s, Inc., said, “The Reed’s national sales team is focused and motivated to make Reed’s and Virgil’s the #1 Premium CSD in the U.S. While Reed’s and Virgil’s brands have for years been the dominate player in the natural food channels, the IRI data affirms that our brands are now being embraced by a growing numbers of mainstream shoppers. Our strategy is to continue to drive growth within natural grocery stores, while accelerating growth in mainstream supermarkets. As we continue to close distribution voids in grocery stores across the US and Canada, we expect to remain one of the fastest growing brands in the CSD category.”

Reed’s, Inc. Announces Distribution Agreement with SPIKE Beverage of Arizona

February 16th, 2011 In Newsletter Updates | Comments Off

Company Enhances Distribution in Southwestern United States

Los Angeles, California, Feb. 16, 2011 — Reed’s, Inc. (NASDAQ: REED -News) (OTC.BB:REEDP – News), maker of top-selling sodas in natural food stores nationwide, announced today that it has reached a distribution agreement with SPIKE Beverage LLC, a full- service direct store delivery distributor of premium non-alcohol beverages with six offices throughout the state of Arizona. Under the agreement, SPIKE has agreed to begin distributing Reed’s and Virgil’s brands in all retail channels, large and small.

Bill Osteen, Senior VP of Business Operations for SPIKE, stated, “SPIKE Beverage is extremely excited with its new partnership with Reed’s, Inc. We have been following the progress of Reed’s and Virgil’s brands for some time now and believe their brands are a perfect complement to our present distribution system. We have been seeing a growing demand in the premium ‘all natural’ carbonated soft drink category and know we are partnering with a leader in this segment.”

Neal Cohane, Senior Vice President of Sales and Marketing for Reed’s, Inc., commented, “This is another great step forward for our brands. SPIKE Beverage will prove to be great partners, helping our portfolio of brands land in channels of distribution that are presently untapped. Mainstream retailers throughout Arizona have been recommending that we partner with no one else in the state except SPIKE to expand our footprint. Thanks to Eddie Pearson, Reed’s VP Sales in the South Region, for landing this great opportunity.”

About SPIKE Beverage LLC

SPIKE Beverage LLC is a full-service, direct store delivery distributor of premium non-alcohol beverages throughout the state of Arizona. SPIKE is recognized for its innovative business model and trend-setting product portfolio. SPIKE has six offices throughout the state of Arizona. For more information, please visit http://www.spikebeverage.com

LA Biz Journal Article on Reed’s “Cappin’ Trade”

February 15th, 2011 In Newsletter Updates | Comments Off

According to Alfred Lee at the Los Angeles Business Journal–

“Natural beverage maker Reed’s boosted its business by expanding into private-label production.”

“2011 is taking off like a jackrabbit,” said founder and Chief Executive Chris Reed.

Read Mr. Lee’s article here.

Reed’s, Inc. Announces Closing of Private Placement Transaction

February 4th, 2011 In Newsletter Updates | Comments Off

Company Bolsters Working Capital for Growth Initiatives

Los Angeles, California, Feb. 4, 2011 — Reed’s, Inc. (NASDAQ:REED – News) (OTC.BB:REEDP – News), maker of top-selling sodas in natural food stores nationwide, announced today that it completed its securities purchase agreement with institutional investors, raising an aggregate amount of $750,000 in gross proceeds (before placement agent fees and offering expenses) through the sale 304,880 shares of its common stock at $2.46 per share and warrants to purchase up to 121,952 additional shares of common stock.

Mr. Chris Reed, Founder, Chairman and CEO of Reed’s, Inc., stated, “We received an unsolicited offer to buy shares from one of our institutional investors. With the stock up significantly, we took advantage of an opportunity to beef up the capital reserves of the Company as we move into a robust 2011.”

This press release shall not constitute an offer to sell or the solicitation of an offer to buy securities. The securities offered and sold in the private placement have not been registered under the Securities Act of 1933, as amended, or any state securities laws, and may not be offered or sold in the United States absent registration, or an applicable exemption from registration under the Securities Act and applicable state securities laws.

Source Capital Group, Inc. acted as the exclusive placement agent for the transaction.

Reed’s, Inc. Reports International Sales up 96% in 2010

February 1st, 2011 In Newsletter Updates | Comments Off

Strong Sales Outside U.S. Help to Fuel Record Revenues

Los Angeles, California, Feb 1, 2011 — Reed’s, Inc. (NASDAQ:REED – News) (OTC.BB:REEDP – News), maker of the top-selling sodas in natural food stores nationwide, announced today that sales of its products internationally rose 96% in 2010, helping to fuel record revenues of over $20 million for the year.

“While the U.S. is such a big playground for Reed’s and represents the lion’s share of our business, we also have distribution in many countries around the world,” commented Mr. Chris Reed, Founder, Chairman and CEO of Reed’s, Inc. “In 2010, strong international sales of our brands helped to drive record top line growth. Our natural beverages are also sold in Canada and Mexico, as well as in Europe, the Middle East, Africa, Japan and Singapore. We’re thrilled to see our sales climb outside of the U.S.”

Neal Cohane, Reed’s Senior VP of Sales and Marketing, stated, “Even though our focus is in the U.S., opportunities to build our brand internationally are still largely untapped. Overseas consumers are becoming much more sophisticated about looking for the best natural products and premium brands such as Reed’s and Virgil’s. Our beverages represent a unique alterative to the ordinary and we look forward to increasing our presence internationally.”

Reed’s Named One of “The Week’s Big Movers” in LABJ

January 24th, 2011 In Newsletter Updates | Comments Off

By Deborah Crowe

Friday, January 21, 2011

“The Los Angeles Business Journal’s index of largest local public companies rose only slightly for the week ended Jan. 21, despite strong earnings reports boosting the overall markets.

The weighted LABJ index rose 0.25 percent to 123.43, with decliners outpacing gainers 112 to 56.

Reed’s Inc. jumped nearly 12 percent to $2.36. The Los Angeles natural soda maker previewed year-end results in which revenue jumped 34 percent, and said it anticipates minimum top-line growth of 30 percent this year.”

Click here to view the article: Los Angeles Business Journal

Reed’s, Inc. Anticipates Minimum 30% Top Line Growth in 2011

January 20th, 2011 In Newsletter Updates | Comments Off

Company Plans New Product Launches Beginning in First Quarter

Los Angeles, California, Jan. 20, 2011 –Reed’s, Inc. (NASDAQ:REED – News) (OTC.BB:REEDP – News), maker of the top-selling sodas in natural food stores nationwide, announced today that it anticipates minimum top line growth of 30% in 2011 as it expands revenue opportunities for its brands and its private label initiative.

“We’re probably entering 2011 with more momentum and prospects than what we had at the beginning of 2010. We’re anticipating solid growth in 2011 with sales of both our branded and private label products expected to increase,” stated Mr. Chris Reed, Founder, Chairman and CEO of Reed’s, Inc. “Our core Reed’s and Virgil’s brands are performing very well and we expect our recently re-launched Virgil’s Zero line of no calorie Stevia-sweetened beverages to contribute significantly. We have a number of new launches for 2011 that will be very exciting. These new product launches will start in the first quarter of this year. We have a very healthy queue of potential private label customers and expect to bring on at least four or five new customers in 2011 to add to our current four national chains customers.  Operating expenses are not growing as fast as gross profits so we should continue to move into profitability. 2011 will see acceleration of consumer exposure campaigns around our brands. We should be able to continue our healthy expansion without the need for additional capital raises.”

Reed’s, Inc. Announces Record Revenues of Over $20 Million for 2010

January 18th, 2011 In Newsletter Updates | Comments Off

Company Exceeds Fiscal 2010 Revenue Guidance and Delivers 34% Growth Rate

Los Angeles, California, Jan. 18, 2011 — Reed’s, Inc. (NASDAQ:REED – News) (OTC.BB:REEDP – News), maker of the top-selling sodas in natural food stores nationwide, announced today that revenues increased 34% and exceeded $20 million for 2010, surpassing its 30% guidance as product sales increased across all categories.

“We continue to experience strong growth in our branded products,” said Mr. Chris Reed, Founder, Chairman and CEO of Reed’s, Inc. “In addition, our private label business continues to grow even faster. This is helping to fuel the growth of Reed’s and Virgil’s brands as we work with some of the best, well-known retailers in the world. As we stated in the past, we continue to finance the growth of our brands from the gross profits of our private label business. We expect to see the same kind of revenue acceleration in 2011 as in 2010 as we launch new branded products and increase our distribution into mainstream supermarkets and natural foods stores.”

Mr. Reed added, “We believe our record top line results for 2010 reflect the integral value of Reed’s business model with our private label initiative fueling the increase of sales of our branded products. We continue to see momentum build here. “

Sidoti Initiates Coverage on REED with a BUY Recommendation

January 5th, 2011 In Newsletter Updates | Comments Off

Sidoti & Company, LLC
317 Madison Ave
New York, NY 10017

Member FINRA & SIPC (212)

Joseph Munda (212) 894-3335 (jmunda@sidoti.com)

Initiation of Coverage January 5, 2011

Reeds, Inc. (REED-$2.04)

Consumer Goods & Beverages

“We are thrilled to have reached this milestone of the company’s growth and development where we are attracting non-paid for, independent coverage of our stock.” Chris Reed, Founder & CEO

To request the report contact: Sidoti & Company, LLC

Reed’s, Inc. to Hold 2010 Annual Meeting of Stockholders on December 30, 2010

December 21st, 2010 In Newsletter Updates | Comments Off

Los Angeles, California, Dec. 21, 2010 — Reed’s, Inc. (NASDAQ:REED – News) (OTC.BB:REEDP – News), maker of the top-selling sodas in natural food stores nationwide, announced today that the Company’s 2010 Annual Meeting of Stockholders will be held on Thursday, December 30, 2010, at the Company’s executive offices in Los Angeles, California.The Company’s board of directors established Monday, November 29, 2010, as the record date for determining stockholders entitled to vote at the meeting.  A definitive proxy statement for the meeting was mailed to shareholders on or about December 9, 2010.

The time and venue of Reed’s Annual Meeting is as follows:

Date:   Thursday, December 30, 2010

Time:   10:00 a.m. Pacific Standard Time

Venue:  13000 South Spring Street, Los Angeles, California 90061

As discussed in the proxy statement, the annual meeting will be devoted to the election of directors, the ratification of the selection of Weinberg & Company, P.A. as the Company’s independent registered public accounting firm, and consideration of any other business matters properly brought before the Annual Meeting.  For a portion of the meeting, Reed’s Founder, Chairman and CEO Chris Reed will discuss Reed’s outlook and other matters related to the business. The Company’s management and Board members will also accept questions from analysts and investors once the voting is completed.

A replay will be available after the meeting in the investor relations section of the Company’s website at http://www.reedsinc.com/investor-relations/.

Reed’s, Inc. Founder & Chairman Chris Reed on Cover of December Issue of Beverage World Magazine

December 21st, 2010 In Newsletter Updates | Comments Off

Company Profiled for Its Use of All Natural Ingredients in Super Premium Beverage Line

Los Angeles, California, Dec. 16, 2010 — Reed’s, Inc. (NASDAQ:REED – News) (OTC.BB:REEDP – News), maker of the top-selling sodas in natural food stores nationwide, announced today that Chris Reed, Founder, Chairman and CEO of Reed’s, Inc. is featured in the December  2010 issue of Beverage World Magazine, the premier industry publication that  provides business intelligence for the $700-billion global beverage marketplace and examines the latest trends in the industry.

The cover story article featuring Reed’s Inc., titled ‘Some Serious Soda,’ examines the most popular artisanal sodas on the market, including Reed’s All Natural Jamaican-Style Ginger Brews, before leading to Beverage World’s round up of all things ‘Hot, Innovative and Trendsetting’ in the world of beverages. In the article, Reed’s is profiled for its use of all natural flavors and local ingredients in its award-winning beverages, its distinctive retro packaging, and for brewing sodas the old fashioned way. The article also discusses how artisanal beverages and super premium beverages such as Reed’s have room to grow and the potential that they have to change the industry.  A link to the article in the December 2010 issue of Beverage World magazine can be found at: http://www.reedsinc.com/print/.

“We are thrilled to be featured on the cover of the December issue of Beverage World, which takes a very insightful look at the craft of soda making and the potential for artisanal beverages and all natural beverages such as Reed’s,” stated Chris Reed, Founder, Chairman and CEO of Reed’s, Inc. “It’s a real privilege to have the opportunity to be interviewed by Beverage World as they discuss the outlook for beverages such as Reed’s that use only the finest all-natural ingredients. It is a great honor and a validation of the hard work and innovation happening here at Reeds, Inc.”

Reed’s, Inc. Projects 2010 Revenue Growth to Exceed 30% as Sales Continue to Accelerate

December 7th, 2010 In Newsletter Updates | Comments Off

Los Angeles, California, Dec. 7, 2010 — Reed’s, Inc. (NASDAQ:REED – News) (OTC.BB:REEDP – News), maker of the top-selling sodas in natural food stores nationwide, announced today that it projects 2010 year-over-year revenue growth to exceed 30% as sales continue to increase across all product categories.

“Sales continue to accelerate coming out of a record third quarter,” stated Chris Reed, Founder, Chairman and CEO of Reed’s, Inc. “Sales continue to increase across all areas of our business. We predicted an acceleration of private label business in the second half of 2010 and that has in fact occurred. Also, our branded business continues to experience strong growth. Our guidance for 2010 revenue growth was for a minimum of 20% revenue growth. We are pleased to see even with the threat of an economic double dip that revenue growth has come in as predicted. Our opinion is that 2011 will be even stronger as our branded and private label business continue to grow.”

Reed’s Shareholder Conference Call Playback Available Online

November 11th, 2010 In Newsletter Updates | Comments Off

On November 9, 2010 Reed’s, Inc. (NASDAQ:REED – News) (OTC.BB:REEDP – News), maker of the top-selling sodas in natural food stores nationwide, announced its financial results for its third fiscal quarter and the nine months ended September 30, 2010.

Reed’s, Inc. reported record revenues and a sales increase of 35% for third quarter 2010.

That afternoon Reed’s CEO and founder, Chris Reed along with CFO, Jim Linesch held a shareholder’s conference call.

The Company discussed the results and also mentioned that they should continue experiencing record revenues and estimates that sales growth that should exceed 20% for 2011.

If you were unable to attend the conference call you can access the recording at: http://www.reedsinc.com/investor-relations/ or http://www.reedsinc.com/audio/

Reed’s Announces First National Restaurant Chain Private Label Agreement

November 11th, 2010 In Newsletter Updates | Comments Off

Maker of Top-Selling Natural Sodas to Partner with Growing Restaurant Chain

Los Angeles, California, Nov. 11, 2010 — Reed’s, Inc. (NASDAQ:REED – News) (OTC.BB:REEDP – News), maker of the top-selling sodas in natural food stores nationwide, today announced its first private label agreement with a growing national restaurant chain that owns and operates over 100 casual dining restaurants in the U.S. coast-to-coast.

“This allows us to move our premium beverage craftsmanship into the restaurant business in much of the same way that Coke and Pepsi have done with chains nationwide,” stated Chris Reed, Founder, Chairman and CEO of Reed’s, Inc. “Beginning our first private label agreement with a growing national restaurant chain is extremely exciting. We are pleased to have been chosen and to have the privilege of working with a group known for its award-winning food and handcrafted beverages. They have plans to grow by 200 to 300 percent over the next few years. This represents a whole new business line for the Company that could be a tremendous winner for us.”

Reed’s, Inc. Announces Third Quarter 2010 Financial Results

November 9th, 2010 In Newsletter Updates | Comments Off

Company Delivers Record Revenues Driven by Strong Sales in All Product Categories

Los Angeles, California, November 9, 2010 — Reed’s, Inc. (NASDAQ:REED – News) (OTC.BB:REEDP – News), maker of the top-selling sodas in natural food stores nationwide, today announced its financial results for its third fiscal quarter and the nine months ended September 30, 2010.

Financial Highlights:

* Third quarter sales increased 35% to a record $5.4 million. Nine month 2010 sales were $14.3 million, 23% ahead of 2009.
* Gross profit was 20% of sales during the third quarter, as compared to 25% in 2009, reflecting start up costs incurred during the period.
* Operating expenses increased by 3% in the quarter due primarily to some non-recurring charges.
* EBITDA income for the third quarter 2010 was $32,000, as compared to $15,000 in the third quarter of 2009. For the nine month period, EBITDA income was $400,000, as compared to a loss of $140,000 in the prior year period.*
* Net loss for the quarter narrowed slightly to $398,000, or $0.04 per share, from $402,000 a year earlier.
* Working capital at September 30, 2010 was $2.1 million, as compared to $2.0 million at December 31, 2009.
* Cash availability was $1.1 million at September 30, 2010, as compared to $1.3 million at December 31, 2009.

Third Quarter Operational Highlights:

* Introduced new ZERO line of Virgil’s Stevia-sweetened diet sodas and gained authorization into Whole Foods
* Continued expansion into Canada with new distribution and Bulk Barn penetration
* Became first bottling plant in North America to launch swing-top bottles from U.S. factory
* Expanded sales of ‘Reed’s Rx’ Natural Ginger Nausea Relief into Publix Super Markets and Fred Meyer Stores
* Launched first-ever marketing pull campaign utilizing Google AdWords and radio campaign with Clear Channel and Fresh & Easy Neighborhood Markets

“Sales are accelerating for our branded and private label products,” stated Chris Reed, Founder, Chairman and CEO of Reed’s, Inc. “We came in ahead of our revenue estimates. Profit margin on our new private label customers is expected to improve as we digest the start up costs. Our branded business is growing nicely with our private label business expanding faster. Our plan is to use private label to increase gross profits and invest these funds into the growth of our brands. For the record, we are only making non-competitive products for our private label customers.” Mr. Reed added, “Our fourth quarter is going very strong. We see sales acceleration in 2011 for both our brands and private label business.”

James Linesch, Reed’s Chief Financial Officer, said, “Our fiscal quarter results reflect a proof of concept on many levels. Our marketing efforts delivered sales of 23% more cases of branded sodas during the third quarter than last year, without margin erosion. Our Los Angeles plant produced record volumes as we continued to fulfill significant private label orders, with strong backlog, and we are successfully introducing our new ZERO product line with minimal product introduction costs.” Mr. Linesch added, “Our third quarter margins were hit by costs associated with plant upgrades and product introductions, and this will continue in the fourth quarter to some extent. Our margins on our sales of branded sodas, however, have remained as strong as ever and are expected to increase in 2011 with new pricing and promotion plans. Private label margins will increase too, as we move into 2011 contracts. Operating expenses remain steady, despite our high growth, reflecting the scalability of our business.”

*See financial statements and EBITDA schedule at: http://finance.yahoo.com/q/h?s=REED+Headlines

Conference Call

The Company will conduct a conference call at 4:15 p.m. Eastern Standard Time on Tuesday, November 9, 2010 to discuss its third quarter 2010 results. To participate in the call, please dial the following number five to ten minutes prior to the scheduled call time: 888-240-4700. International callers should dial 512-225-9559. The conference ID for this call is 936603#.

Oprah’s Yosemite National Park Trip Features Reed’s Extra Ginger Brew

November 4th, 2010 In Newsletter Updates | Comments Off

Los Angeles, California, October 29, 2010 – In the first of a two part series highlighting Oprah Winfrey’s weekend camping trip to Yosemite National Park that aired on October 29, the talk show queen made a “Moscow Mule” cocktail, which featured Reed’s Extra Ginger Brew as one of the ingredients.

The show is broken into two parts with the second episode airing on November 3 at 3:00-4:00 p.m. CDT. The episodes recount the camping adventure Oprah made with her best friend Gayle King on October 1 and feature their activities in the National Park. A link discussing the show and highlighting Oprah’s camping adventure can be found at: http://www.oprah.com/index.html.

In the first of the two part series that aired on Friday, October 29, Oprah is mixing the Moscow Mule http://www.oprah.com/oprahshow/Oprah-and-Gayles-Happy-Hour-Video. A link to Oprah’s Moscow Mule cocktail recipe can be found at: www.oprah.com/food/Moscow-Mule-Recipe_1

If you are active on Twitter please let Oprah know that you saw her video where she and Gail King used Reeds Ginger Brew to make a Moscow Mule.

All you have to do is tweet @oprah and then write a short message. End the message with this hashtag: #reedsgingerbrew

Examples:

@oprah Wow! You are a Reeds Ginger Brew fan too. Great video. #reedsgingerbrew

@oprah Looks like you had a fine time with Gail drinking Moscow Mules with #reedsgingerbrew

@oprah How much fun you had cooking outdoors and drinking my favorite ginger ale #reedsgingerbrew

Please do not copy this – write your own message.

Reed’s, Inc. Announces Conference Call to Discuss Third Quarter 2010 Financial Results

October 28th, 2010 In Newsletter Updates | Comments Off

Los Angeles, California, October 28, 2010 — Reed’s, Inc. (NASDAQ:REED – News) (OTC.BB:REEDP – News), maker of the top-selling sodas in natural food stores nationwide, announced today that it will conduct a conference call at 4:15 p.m. Eastern Standard Time (EST) on Tuesday, November 9, 2010, to discuss its third quarter 2010 financial results.

Joining Mr. Chris Reed, Founder, Chairman, and Chief Executive Officer of Reed’s, Inc., will be Mr. James Linesch, Reed’s Chief Financial Officer. The Company plans to issue an earnings release prior to the call.

To participate in the live conference call, please dial the following number five to ten minutes prior to the scheduled conference call time: 888-240-4700. International callers should dial 512-225-9559. The Conference ID for this call is 936603#.

Fox News Interview with Chris Reed

October 27th, 2010 In Newsletter Updates | Comments Off

Founder Chris Reed to Discusses Company’s Record Revenues and Business Outlook for 2010 and 2011

Fox News interviewed Chris Reed, CEO of Reed’s Inc., regarding Reed’s record revenues to date for 2010 and outlook for the remainder of 2010 and 2011.

In case you missed the interview simply follow this link:
http://www.reedsinc.com/latest-news/

Reed’s, Inc. Announces Private Label and Branded Partnership with Stew Leonard’s

October 19th, 2010 In Newsletter Updates | Comments Off

Maker of Top-Selling Sodas in Natural Foods Solidifies Relationship with “The World’s Largest Dairy”

Los Angeles, California, October 19th, 2010 — Reed’s, Inc. (NASDAQ:REED – News) (OTC.BB:REEDP – News), maker of the top-selling sodas in natural food stores nationwide, announced today that it has partnered with Stew Leonard’s to deliver branded and private label all-natural, sparkling juices and soft drinks. Stew Leonard’s is not only the world’s largest dairy store; it is also in the Guinness Book of World Records for having “the greatest sales per unit area of any single food store in the United States.” It has been listed as one of Fortune Magazine’s top 100 businesses to work for seven years in a row. It currently employs approximately 2,000 employees.

“Partnering with Stew Leonard’s is an extremely exciting opportunity,” stated Neal Cohane, Senior Vice President of Sales and Marketing for Reed’s Inc. “Stew Leonard’s is a very high profile chain and has been a creative, driving force and leader within the supermarket industry for decades. We look forward to driving mutually beneficial sales and marketing programs that will deliver phenomenal exposure for Reed’s entire portfolio of brands for the tri-state New York metro market.”

Rick Baker, Senior Buyer for Stew Leonard’s stated, “We are extremely selective about the quality of the products we merchandise within our upscale retail stores, whether they are our own private label brands or branded products from our national/regional partners. Reed’s branded product line exceeds our expectations and will be a unique addition to our current beverage offerings. We look forward to working with the Reed’s team to develop unique and superb beverages for our loyal customers.”

Reed’s Inc. to Launch its First Radio Advertising Campaign

October 18th, 2010 In Newsletter Updates | Comments Off

Promotion to Reach Four Million Listeners on Clear Channel Los Angeles 104.3 MYfm

Los Angeles, California, Oct. 15, 2010 — Reed’s, Inc. (NASDAQ:REED – News) (OTC.BB:REEDP – News), maker of the top-selling sodas in natural food stores nationwide, announced today that its Reed’s and Virgil’s brands will be featured in their first radio advertising campaign this month. The campaign is expected to reach four million listeners on Clear Channel Los Angeles 104.3 MYfm radio station. The campaign is expected to run from October 27th to November 23rd 2010.

“This is the first time we will advertize our brands on the radio. We’re thrilled to be working with Fresh & Easy and Clear Channel Communications, the largest radio station owner in the U.S. for this media campaign,” stated Chris Reed, Founder, Chairman and CEO of Reed’s, Inc. “We are highlighting our relationship and a program with Fresh & Easy Neighborhood Market. Their focus on quality and freshness is a perfect fit for Reed’s and Virgil’s all natural beverages with their refreshing, delicious and wholesome great taste. We’re excited to be working with Fresh & Easy as they position themselves to become one of the top supermarket retailers in the United States.”

Bob Lyon, Western Region VP of Sales at Reed’s, Inc., commented, “This is truly great exposure for Reed’s and Virgil’s brands. Our products are already being sold in over 150 Fresh & Easy Neighborhood Market stores throughout California, Arizona and Nevada. Clear Channel is a global media giant and they have put together a great program for us. We are excited to be growing with one of the most experienced international retailers in the world and to be represented in a radio campaign powered by the leading and largest operator of radio stations.”

Reed’s, Inc. Announces Bulk Barn, Canada’s Largest Bulk Food Retailer, to Carry Selected Reed’s Beverages

September 21st, 2010 In Newsletter Updates | Comments Off

Company Expands Sales of Branded Products in Canada with Growing Retail Food Chain

Los Angeles, California, Sept. 21, 2010 — Reed’s, Inc. (NASDAQ:REED – News) (OTC.BB:REEDP – News), maker of the top selling sodas in natural food stores nationwide, announced today that Bulk Barn, which operates over 130 retail stores across Canada, has begun carrying selected Reed’s beverages in all of its stores in Canada.

“We are thrilled to be working with Bulk Barn, the largest bulk food retailer in Canada offering the best, freshest selection of premium products and packaged items in the country,” said Chris Reed, Founder, Chairman and CEO of Reed’s, Inc. “Bulk Barn carries over 4,000 quality items, from grains, spices, nuts, candies, exotic dried fruits, vitamins, supplements, and a host of healthy and natural food products, and we will be one of only a few beverage lines carried in their stores. Our all natural sodas offer the perfect addition to Bulk Barn’s wide selection of premium quality products. We are excited to work with them and increase our presence in Canada by offering Bulk Barn customers the finest natural beverages in the world.”

Neal Cohane, Reed’s Senior VP of Sales and Marketing, stated, “We continue our North American expansion. Bulk Barn will help expand Reed’s presence in all Canadian provinces except B.C. Opportunities to build our brand in Canada are untapped. Gaining entry into a prestigious retailer like Bulk Barn will only help build our momentum moving forward. Canadian consumers are sophisticated shoppers looking for natural and organic brands. Reed’s is a tremendous alternative to the everyday ordinary.”

Reed’s Addresses Growing Market for Naturally Sweetened Diet Sodas with New Improved Virgil’s Diet Line

September 15th, 2010 In Newsletter Updates | Comments Off

Company to Relaunch Virgil’s Stevia Sweetened Diet Sodas with Improved Flavor and Packaging Design

Los Angeles, California, Sept. 15, 2010 — Reed’s, Inc. (NASDAQ:REED – News) (OTC.BB:REEDP – News), maker of the top-selling sodas in natural food stores nationwide, announced today that it will address the growing market for naturally sweetened diet sodas with new and improved flavor combinations for its Virgil’s diet line that uses Stevia to add natural sweetness as well as a new packaging design.

“Reed’s is committed to using only 100% all natural ingredients in all of our products, including our improved Virgil’s diet line that has a spectacular new look and taste,” stated Chris Reed, Founder, Chairman and CEO of Reed’s, Inc. “The new flavor combinations in our Virgil’s diet sodas build on the reputation of our original award-winning Virgil’s line and use Stevia, a natural, herb-based zero calorie sweetener, to create an all natural premium beverage that is refreshing and delicious. Our current Virgil’s diet line is growing 70%-plus year over year. We anticipate an acceleration of sales with the new look and formulations.”

While the traditional carbonated soda category has faced headwinds on health, wellness, and obesity concerns, the diet soda market has performed better as the market has shifted to drinks with benefits that appeal to health conscious consumers. Low calorie diet cola sales increased 2% reaching almost $4 billion in sales for the one-year period ended Jan. 23, 2010, compared to a 1.6% increase for regular cola sales.* The low-calorie beverage segment continues to grow as consumers worry about nutritional issues and demand healthier options.

Added Mr. Reed, “Consumers are focusing more and more on the origins of the food and drinks they buy, and wanting to know what their food contains. Stevia works great with the traditional spices that we use to brew our Virgil’s line. We’re thrilled to offer dieters our Virgil’s award-winning taste and a healthy alternative to the artificial chemical sweeteners that are being used in many other diet sodas today.”

For more information on Reed’s award-winning line of all natural brewed sodas, please visit: http://www.reedsinc.com/.

*SOURCE: The Nielsen Co., Schaumburg, Ill., food, drug and mass merchandise outlets including Wal-Mart for the 52 weeks ending Jan. 23, 2010.

Fox Business News to Host Reed’s, Inc. Chairman Chris Reed; Live Television Interview to Air September 9th at 12:40 p.m. Eastern Daylight Time

September 9th, 2010 In Newsletter Updates | Comments Off

Founder Chris Reed to Discuss Company’s Record Revenues and Business Outlook for 2010 and 2011

Los Angeles, California, September 9, 2010 — Reed’s, Inc. (NASDAQ:REED – News) (OTC.BB:REEDP – News), maker of the top-selling sodas in natural food stores nationwide, announced today that Founder, Chairman and CEO Mr. Chris Reed will be a guest on Fox Business News on September 9, 2010. The television interview with Mr. Reed will be conducted live at 12:40 p.m. Eastern Daylight Time (EDT).

Chris Reed, Founder, Chairman and CEO of Reed’s, Inc., said, “I’m looking forward to talking about Reed’s, Inc. with Fox Business News Anchor Cheryl Casone and discussing our business growth plans. I’m hoping to have an opportunity to show some of the new products coming out, including the exciting release of the newly improved Virgil’s Stevia sweetened soda line.”

Reed’s Sees Momentum from Record Second Quarter Results Continuing to Build

September 8th, 2010 In Newsletter Updates | Comments Off

Company Expecting Solid Third Quarter and Year-End Results

Los Angeles, California, September 8, 2010 — Reed’s, Inc. (NASDAQ:REED – News) (OTC.BB:REEDP – News), maker of the top-selling sodas in natural food stores nationwide, today announced that it sees its accelerating revenue growth to continuing into its 2010 fiscal third quarter.

“Revenues for our third fiscal quarter are projected to exceed $5 million, which is 26% ahead of last year,” stated Reed’s Chief Financial Officer, Jim Linesch. “Our overall 2010 sales are running over 20% higher than 2009, at a growth rate that we believe will continue through year-end and well into 2011.”

Reed’s Inc. Launches Swing-Top Bottles from US Factory

August 31st, 2010 In Newsletter Updates | Comments Off

Company Becomes Only Bottling Plant in North America Tooled to Run

Swing-Top Bottles

Los Angeles, California, August 31, 2010 — Reed’s, Inc. (NASDAQ:REED – News) (OTC.BB:REEDP – News), maker of the top-selling sodas in natural food stores nationwide, announced today that it has begun producing swing-top bottled beverages from its bottling factory in Los Angeles, California. Reed’s, Inc. is the only bottling plant in North America that is tooled to run swing-top bottled beverages.

“Running swing-top bottled products is a true milestone for our company. Ever since we purchased Virgil’s Root Beer, we have wanted to tool up our plant in North America to run swing-lid bottled sodas. We find that people love the old style European craftsmanship of swing-top bottles and are willing to pay a premium for them,” stated Chris Reed, Founder, Chairman and CEO of Reed’s, Inc. “For many years, we had to go to Europe to get production of the swing-lid bottles. We are now pleased that we can offer domestic swing-lid production for our brands and select private label customers. Our first productions have started and we have shipped a one liter swing-lid holiday beverage to one of our top private label customers. We will be adding more of our branded as well as private label swing-lid products in the near future. We expect this capability to give us a distinct advantage over other companies who have to outsource to Europe and ship to the U.S. We expect this new revenue stream from swing-lid products to be material.”

Reed’s, Inc. Announces Second Quarter 2010 Financial Results

August 10th, 2010 In Newsletter Updates | No Comments

Company Delivers Record Revenues Driven by Strong Brand Performance

Los Angeles, California, Aug. 10, 2010 — Reed’s, Inc. (NASDAQ:REED – News) (OTC.BB:REEDP – News), maker of the top-selling sodas in natural food stores nationwide, today announced its financial results for the second quarter and the six months ended June 30, 2010.

Financial Highlights:

• Second quarter sales increased 16% to a record $4.9 million. Fiscal six month 2010 sales were 17% ahead of 2009. Branded product sales represented approximately 75% of the overall sales increases.
• Gross profit was 24% of sales during the quarter and 25% for the six month period, as compared to 26% in 2009.
• Operating expenses decreased during both the second quarter and six month periods in 2010 as compared to 2009.
• EBITDA income for the second quarter 2010 was $209,000, as compared to a loss of $488,000 in the second quarter of 2009. For the six month period, EBITDA income was $414,000, as compared to a loss of $483,000 in the prior year period. (See EBITDA table at end of this release for further non-GAAP information).
• Net loss for the quarter narrowed sharply to $164,000, compared to net loss of $873,000 during 2009.
• Working capital increased by approximately $370,000 during the quarter to $2.4 million.
• Cash was $1.1 million at June 30, 2010, as compared to $1.3 million at December 31, 2009.  Additionally, there was $206,000 available on the revolving line of credit at June 30, 2010.

Second Quarter Developmental Highlights:

• Reached fourth private label agreement with a national wholesale grocer.
• Began shipment of selected Reed’s and Virgil’s brands to all Fresh & Easy locations.
• New Distribution agreement in South Korea.
• Expanded branded product sales in Canada, primarily to Quality Foods.
• Meijer Stores agreed to carry selected Reed’s and Virgil’s brands in all of its stores.
• Expanded product placement into Harris Teeter Food Markets.
• Natural Ginger Nausea Relief product has experienced initial consumer acceptance in CVS, with expansion into Fred Meyers, Publix and Ralphs.

“Our positive results reflect the payoff from all the hard work of our seasoned sales team over the past year, as we gained a stronger foothold in mainstream grocery stores,”saidChris Reed, Founder, Chairman and CEO of Reed’s, Inc. “We achieved record second quarter revenues, driven primarily by increasing sales of our branded products, which we anticipate will continue for the balance of the year. Sales of all our brands continue to outpace last year. We have a very active private label program and expect to land a number of additional national accounts soon. This aspect of our business has not yet had a significant impact on our financials. We expect increasing sales of our private label products as we go into the third and fourth quarters.  In addition, we will be introducing new diet sodas shortly, and we have several other new exciting product lines in development.” Added Mr. Reed, “Our basket of goods is expanding and improving, and we have the talent to execute our vision.  We plan to continue our double-digit growth rates and accelerate into 2011.”

Reed’s Chief Financial Officer, Jim Linesch, commented, “We’ve held our operating costs low while increasing our revenues, indicating the scalability of our business.  Our organization is nimble and opportunistic, taking full advantage of dynamic changes in the marketplace.   The Company is adequately capitalized to execute the new business initiatives that are currently on our plate.  We plan to finance our current growth through internally-generated funds, unless we have a super opportunity that needs additional financing.  We took a little hit to our margins in Q2, as a percent of sales, primarily due to overhead costs as we improve and document our plant procedures for food quality and safety.  Our direct margins on products sold, however, remained constant from last year despite a very competitive environment.”

Added Mr. Linesch, “EBITDA income in 2010 exceeded interest expense during both the three and six month periods, indicating the positive contribution made to working capital from our operations. As we proceed into Q3, we have experienced record sales for July and a strong backlog going into August.”

To see financial statements and EBITDA schedule please log in to Reed’s website at www.reedsinc.com.

Conference Call

The Company will conduct a conference call at 4:15 p.m. Eastern Daylight Time on Tuesday, August 10, 2010 to discuss its second quarter 2010 results. To participate in the call, please dial the following number five to ten minutes prior to the scheduled call time: 888-240-4700. International callers should dial 512-225-9559. The conference ID for this call is 936603#.

Virgil’s Root Beer Makes a Guest Appearance in Wall Street Journal

August 4th, 2010 In Newsletter Updates | No Comments

Unlike other root beers, Virgil’s is turning up as the beverage of choice in some of the best locations, naturally.

Last week, Virgil’s distinctive label could be spotted prominently in a photograph on page D2 in the July 29 edition of The Wall Street Journal. The shot had the bottle placed on a gaming table among guests at the Montage Laguna Beach’s casino night.

The placement can be viewed on Reed’s website, by clicking on the following links:

I have the web version online here: http://www.reedsinc.com/web/
and the print version online here: http://www.reedsinc.com/print/

Reed’s, Inc. Announces Conference Call to Discuss Second Quarter 2010 Financial Results

August 3rd, 2010 In Newsletter Updates | No Comments

Los Angeles, California, August 3, 2010 — Reed’s, Inc. (NASDAQ:REED – News) (OTC.BB:REEDP – News), maker of the top-selling sodas in natural food stores nationwide, announced today that it will conduct a conference call at 4:15 p.m. Eastern Daylight Time (EDT) on Tuesday, August 10, 2010, to discuss its second quarter 2010 financial results.

Joining Mr. Chris Reed, Founder, Chairman, and Chief Executive Officer of Reed’s, Inc., will be Mr. James Linesch, Reed’s Chief Financial Officer. The Company plans to issue an earnings release prior to the call.

To participate in the live conference call, please dial the following number five to ten minutes prior to the scheduled conference call time: 800-240-4700. International callers should dial 512-225-9559. The Conference ID for this call is 936603#.

‘Reed’s RX’ Line of Anti-Nausea Products To Be Carried in Publix Super Markets

August 3rd, 2010 In Newsletter Updates | No Comments

Company Expands Sales of Natural Over-the-Counter Anti-Nausea Remedy in Southeast with Major Supermarket Chain

Los Angeles, California, Aug. 3, 2010 — Reed’s, Inc. (NASDAQ:REED – News) (OTC.BB:REEDP – News), maker of the top-selling sodas in natural food stores nationwide, announced today that Publix Super Markets, which operates 1020 supermarkets in Florida, Georgia, South Carolina, Alabama, and Tennessee, will begin carrying Reed’s Natural Ginger Nausea Relief, a ginger-based remedy for nausea and motion sickness, in the over-the-counter remedy aisle in all of Publix locations.

“This is a terrific fit for both Reed’s and Publix and we are excited to introduce Reed’s Ginger Nausea Relief into all Publix supermarket locations in the Southeast and expand our distribution,” said Chris Reed, Founder, Chairman and CEO of Reed’s, Inc. “About 75% of Publix stores also include pharmacies, which have ranked number one in customer satisfaction among supermarket pharmacies for four years. As one of the largest regional natural grocery chains in the U.S., Publix is committed to offering its customers the finest premium products and freshest foods available anywhere.”

Eddie Pearson, Reed’s VP of Sales Southern Region, commented, “Publix is the dominant supermarket chain of Florida, with stores also in Georgia, South Carolina, Alabama, and Tennessee, and is committed to customer service and offering its shoppers the best premium and natural products available anywhere in the U.S. We are excited to expand Reed’s All Natural Ginger Nausea Relief throughout the Southeast marketplace and look forward to developing exciting programs with Publix.”

Reed’s, Inc. Cites Study that Ginger Reduces Muscle Pain Caused by Exercise

July 15th, 2010 In Newsletter Updates | No Comments

Growing Body of Research Supports Pain Relief Benefits of Ginger Root

Los Angeles, California, July 15, 2010 — Reed’s, Inc. (NASDAQ:REED – News) (OTC.BB:REEDP – News), maker of the top-selling sodas in natural food stores nationwide, commented today on a recent study in the Journal of Pain that daily supplemental consumption of raw and heated ginger showed a 25% reduction in exercise induced pain in comparison to placebo.

Researchers at the University of Georgia performed two studies to examine the effects of daily ginger (raw and heated) consumption on muscle pain. The studies were identical double-blind, placebo controlled, randomized experiments conducted for eleven consecutive days involving 34 and 40 participants. The subjects in study 1 consumed 2 grams of raw ginger or placebo while subjects in study 2 consumed 2 grams of heated ginger or placebo. The participants performed 18 extensions of the elbow flexors with a heavy weight to induce moderate muscle injury to the arm. Both studies showed a 25% reduction in exercise induced pain by daily supplementation of ginger in comparison to placebo. In conclusion, the researchers stated that these results agree with other studies demonstrating that ginger is effective in reducing pain.

“We are excited about the growing body of research and studies that reach similar conclusions about the health benefits of fresh ginger root,” said Chris Reed, Founder, Chairman and CEO of Reed’s, Inc. “Since ancient times, natural healers have known about the powerful health properties of ginger. It is great seeing the traditional folklore being corroborated by modern scientific studies. Our Reed’s Ginger Brews are brewed directly from fresh ginger root. The least amount of ginger we use per bottle is 8 grams of fresh ginger. Our Extra Ginger Brew uses 26 grams. Besides our Reed’s Ginger Brews, which are available nationwide in natural food store and select supermarkets, we have launched ‘Reeds Rx’ line of ginger-based remedies for nausea and motion sickness in CVS and a growing number of grocery stores. This most recent Journal of Pain study supports other studies on ginger that continue to validate its medicinal benefits.”

Reed’s, Inc. Announces Fred Meyer to Carry ‘Reed’s Rx’ Remedy for Nausea

July 13th, 2010 In Newsletter Updates | No Comments

Company Expands Over-the-Counter Anti-Nausea Product Line into All
Fred Meyer Locations

Los Angeles, California, July 13, 2010 — Reed’s, Inc. (NASDAQ:REED – News) (OTC.BB:REEDP – News), maker of the top-selling sodas in natural food stores nationwide, announced today that Fred Meyer, which operates 129 multi-department stores in Alaska, Idaho, Oregon and Washington, will begin carrying ‘Reed’s Rx’ over-the-counter ginger-based remedies for nausea and motion sickness in all of its locations.

“We continue to see growing interest from major retailers and consumers for a natural remedy to ease the discomfort of motion sickness and nausea,” said Chris Reed, Founder, Chairman and CEO of Reed’s, Inc. “Ginger has been known as one of the best herbal remedies for treating nausea and upset stomachs for centuries. We have received many testimonials over the years from consumers about how our ginger-based beverages are effective in relieving morning sickness and motion sickness, so we created the ‘Reed’s Rx’ product line.” Added Mr. Reed, “As a pioneer in one-stop shopping, Fred Meyer has a long tradition of providing fresh foods and educating consumers about healthy living and choices, and is committed to offering the highest quality products in their grocery departments and pharmacies. We are excited that the ‘Reed’s Rx’ line will now be available in all Fred Meyer superstores.”

Bob Lyon, Western Region VP of Sales at Reed’s, Inc., stated, “We’re thrilled to work with Fred Meyer and expand Reed’s over-the-counter remedy for nausea nationally. Since launching the ‘Reed’s Rx’ product line in March, we have seen increasing interest from leading retailers and drug stores that are integrating natural alternatives and remedies into their stomach aisles. This presents an exciting opportunity to significantly expand the ‘Reed’s Rx’ line and grow our sales beyond the traditional food and supermarkets product segments.”

Reed’s, Inc. Announces Vancouver Island-Based Quality Food to Carry Reed’s

June 24th, 2010 In Newsletter Updates | No Comments

Company Expands Branded Products Sales in Western Canada with Growing Food Chain

Los Angeles, California, June 24, 2010 — Reed’s, Inc. (NASDAQ:REED – News) (OTC.BB:REEDP – News), maker of the top-selling sodas in natural food stores nationwide, announced today that Quality Foods, an independent grocery chain based in Canada that operates ten full service grocery stores on Vancouver Island, BC, will begin carrying selected Reed’s beverages in all of its locations.

“We’re thrilled to partner with Quality Foods and expand Reed’s brand in Western Canada,” stated Chris Reed, Founder, Chairman and CEO of Reed’s, Inc. “Quality Foods is Canada’s most unique grocery retailer, with a reputation for innovative service and management and for taking care of its customers by offering the finest, premium food products and beverages available on Vancouver Island. Our line of Reed’s top-selling all natural sodas fit perfectly with the reputation for freshness that Quality Food’s Vancouver Island customers have come to expect.”

Bob Lyon, Western Region VP of Sales at Reed’s, Inc., stated, “The market for all natural foods in Canada is very active, and we are excited to increase our presence in this market by partnering with Quality Foods, which has won numerous awards for its unique brand of merchandising and offering customers an exceptional shopping experience. Canada is a growing market for Reed’s, and a number of top U.S. brands are major players here. We believe our continued expansion into Canada through the highest quality retailers such as Quality Foods will lead to further opportunities to build our brand in this exciting market.”

Reed’s, Inc. Announces South Korean Distribution Agreement

June 23rd, 2010 In Newsletter Updates | No Comments

Expands Product Sales Internationally to Fast Growing Asian Market

Los Angeles, California, June 22, 2010 — Reed’s, Inc. (NASDAQ:REED – News) (OTC.BB:REEDP – News), maker of the top-selling sodas in natural food stores nationwide, announced today that it has reached a distribution agreement with a specialty distributor of gourmet foods and beverages based in Seoul, South Korea that will begin carrying a few Reed’s flavors handcrafted ginger ales (Original Ginger Brew and Raspberry Ginger Brew), as well as Sonoma Sparklers, for direct store delivery.

“We are excited to enter the Asian market through a fast-growing distributor of upscale gourmet and natural premium branded foods and beverages to natural grocery markets, produce markets, and supermarkets in South Korea,” commented Chris Reed, Founder, Chairman and CEO of Reed’s, Inc. “This is a new and fascinating market for us as South Korean consumers are looking for premium products with natural and healthy ingredients such as are found in Reed’s and avoiding artificially flavored beverages. South Koreans are very sophisticated in terms of their tastes and quality. Our selection of unique, top selling natural sodas is a super fit for our distribution partner’s gourmet product line, and lets us enter one of the most exciting markets for natural beverages in the world.”

Neal Cohane, Reed’s Senior VP of Sales and Marketing, stated, “Reed’s has been exploring new markets outside of the U.S., and we are very excited about working with Seoul-based gourmet food and beverage distribution partner, which represents a tremendous opportunity to grow our brand internationally. South Korea is one of the most sophisticated consumer markets anywhere, and one of the fastest growing emerging markets with substantial increases in trade liberalization and rapid economic development. The majority of the country’s food and beverages are imported, with overall imports to the country totaling $323.1 billion in 2009, and a rapidly growing market for organic products. This is an amazing opportunity for Reed’s all natural premium products.”

Reed’s, Inc. Cites New Benefits of Ginger in Pain Relief

June 11th, 2010 In Newsletter Updates | No Comments

Health Benefits of Ginger Validate Growing ‘Reed’s Rx’ All Natural Product Line

Reed’s, Inc. (NASDAQ:REED- News) (OTC.BB:REEDP- News), maker of the top-selling sodas in natural food stores nationwide, commented today on a recent study in The Journal of Medicine that both raw and cooked ginger reduce pain associated with muscle injury by about 24%, compared with placebo. The study was supported by the McCormick Science Institute.

“The primary novel finding was that supplementation with both raw and heat-treated ginger attenuated muscle pain intensity 24 hours after eccentric exercise,” wrote the researchers, led by Chris Black, Ph.D., from Georgia College & State University. The researchers found that consumption of raw ginger resulted in a 25% reduction, while heat-treated ginger resulted in a 23% reduction in muscle-pain intensity 24 hours post-exercise.

In order to test this hypothesis, the researchers recruited 74 volunteers and randomly assigned them to consume two grams of raw or heat-treated ginger supplements for 11 days in a double-blind, placebo-controlled, randomized design. The subjects then performed 18 extensions of the elbow flexors with a heavy weight to induce moderate muscle injury to the arm. Arm function, inflammation, and pain were assessed prior to and for three days after exercise. Results showed that exercise-induced pain was reduced by 25% after daily supplements of raw ginger, and by 23% after supplementation with the heat-treated form.

The rhizome of the ginger plant (Zingiber officinale) is a rich source of antioxidants, including gingerols, shogaols, zingerones and other ketone derivatives. According to Black and his co-researchers, ginger’s pain reducing effects are biologically plausible with both in vitro and in vivo animal studies showing an effect of gingerols, shogaols, and zingerones on inflammatory compounds. “[This suggests] ginger may have anti-inflammatory and analgesic properties akin to non-steroidal anti-inflammatory drugs,” stated the researchers.

“We are excited by these findings, especially since we have been hearing for years from our customers how they use our natural ginger brewed beverages to treat health conditions,” stated Chris Reed, Founder, Chairman and CEO of Reed’s, Inc. “I have always been a believer in the healing power of ginger, which is why I launched our ‘Reeds Rx’ line of over-the-counter ginger-based remedies for nausea and motion sickness. Ginger has been used for thousands of years by many cultures for its healing power, from Ayurvedic medicine to traditional Chinese medicine. This study uncovers important new properties of ginger that supports traditional herbal health values associated with its use.”

Reed’s, Inc. Announces Fresh & Easy, a division of Tesco Plc, the 3rd largest retailer in the world, will begin immediately carrying Reed’s and Virgil’s brands

June 11th, 2010 In Newsletter Updates | No Comments

Launch to Include Reed’s and Virgil’s Brands in All 160+ Fresh & Easy LocationsThroughout California, Arizona and Nevada

Los Angeles, California, June 8, 2010 — Reed’s, Inc. (NASDAQ:REED – News) (OTC.BB:REEDP – News), maker of the top-selling sodas in natural food stores nationwide, announced today that Fresh & Easy Neighborhood Market, which operates over 150159 Fresh & Easy stores throughout California, Arizona and Nevada, will begin carrying selected Reed’s and Virgil’s products in all of its 160+ locations.

“Fresh & Easy is a true innovator, providing the highest quality, freshest food to neighborhoods in the Western U.S. with stores that are about a third of the size of the average U.S. supermarket,” stated Chris Reed, Founder and CEO of Reed’s, Inc. “Their smaller size format and focus on quality and freshness makes this a perfect fit for Reed’s all natural products.” Added Mr. Reed, “We are very excited to be working with them as they increase their footprint in the U.S. and position themselves to become one of the top supermarket retailers in the country.”

Bob Lyon, Western Region VP of Sales at Reed’s, Inc., commented, “Fresh & Easy is extremely selective about soft drink brand placements in their stores. We are extremely proud that our brands met Fresh & Easy’s approval. We are looking forward to developing a very strong and rewarding relationship for Fresh & Easy. Having our brands authorized with the 3rd largest retailer in the world (Tesco PLC) is nothing but positive news for Reed’s Inc and our brands. This is a perfect complement to our premium Reed’s and Virgil’s brands, and a very exciting opportunity to partner and grow with one of the most experienced, international retailer in the world.”

Reed’s, Inc. Announces Distribution Agreement with Specialty Beverage of Virginia

June 11th, 2010 In Newsletter Updates | No Comments

Company to Expand Sales of Premium Branded Products in the South East

Los Angeles, California, May 20, 2010 — Reed’s, Inc. (NASDAQ:REED – News) (OTC.BB:REEDP – News), maker of the top-selling sodas in natural food stores nationwide, announced today that it has reached a distribution agreement with Specialty Beverage of Virginia, an affiliate of L. Knife & Sons Co. Specialty Beverage is a direct store distributor in the state of Virginia for some of the best craft brews in the United States, servicing all channels of business.

Christopher Reed, Founder and CEO of Reed’s, Inc., stated, “Specialty Beverage of Virginia is known for working with some of the finest specialty import and local independent craft brewers. This is a great fit for Reed’s and we are excited to partner with them and further develop our brand in Virginia and the Southeast, one of our most important markets, and one of the fastest growing markets in the U.S.”

Eddie Pearson, Reed’s VP of Sales Southern Region, commented, “Specialty Beverage of Virginia is unique in working with some of the best known brewers in the world and is at the forefront of understanding the brewed beverage marketplace and consumers’ tastes for natural and premium products such as Reed’s. They are committed to customer service and satisfaction and becoming the preeminent brewed beverage distributor in Virginia. We are excited to be working with them in this high growth market.”

Neal Cohane, Reed’s Senior VP of Sales and Marketing stated, “We continue our thoughtful and methodical ‘build out’ of distribution across the U.S. We are extremely excited about this distribution opportunity as we move south. No other beverage organization of Reed’s size in the U.S. works as efficiently and intelligently as our sales team. We will not stop expanding distribution until Reed’s & Virgil’s is available in every retail channel; grocery, c-store, drug, mass, club, and on premise. Opportunities for our brands are endless.”

Reed’s, Inc. Announces Trimana Restaurants to Carry Reed’s & Virgil’s Premium Beverages and Candies in all 46 locations

May 26th, 2010 In Newsletter Updates | No Comments

Company Expands Branded Products to Growing Retail Food Chain in Los Angeles Area

Los Angeles, California, May 26, 2010 — Reed’s, Inc. (NASDAQ:REED – News) (OTC.BB:REEDP – News), maker of the top-selling sodas in natural food stores nationwide, announced today that Trimana, a specialty upscale foodservice restaurant chain throughout the greater Los Angeles area has authorized Reed’s and Virgil’s premium sodas and candy in all 46 locations. Founded more than 18 years ago, Trimana is known as an upscale restaurant chain offering fresh, healthy and wholesome foods for breakfast and lunch. Trimana’s retail store fronts, office building and food court locations are situated in high profiles areas such as, Beverly Hills, Hollywood, Burbank, Century City & Los Angeles Airport, just to name a few.

“Trimana has a unique niche in providing delicious, wholesome meals, catering and delivery services to busy offices and retail locations in and around Los Angeles,” commented Chris Christopher Reed, Founder and CEO of Reed’s, Inc. “Their menu is updated daily and features a variety of fresh foods, salads, and sandwiches. The Reed’s & Virgil’s Premium, All Natural, Award winning sodas and candy will be a perfect compliment to Triman’s selection of gourmet and wholesome foods.”

Neal Cohane, Reed’s Senior VP of Sales and Marketing stated, “We are excited to have our brands in Trimana, a growing premium restaurant chain with high volume phenomenal locations. Patrons of Trimana will now be able to enjoy Reed’s & Virgil’s natural alternative brewed beverages conveniently and often. Trimana offers a tremendous opportunity to gain additional presence throughout the greater LA market. Todd Engstrum, our So Cal Region Manager continues to capitalize on all market opportunities, increasing our company’s penetration through new channels of business everyday.”

Reed’s, Inc. Announces Meijer Stores to Carry Reed’s and Virgil’s Products

May 19th, 2010 In Newsletter Updates | No Comments

Initial Launch to Include All 191 Meijer Stores in Michigan, Indiana, Ohio and Kentucky

Los Angeles, California, May 18, 2010 — Reed’s, Inc. (NASDAQ:REED – News) (OTC.BB:REEDP – News), maker of the top-selling sodas in natural food stores nationwide, announced today that Meijer, Inc., which operates 191 supercenter stores throughout Michigan, Ohio, Indiana, Illinois and Kentucky, has agreed to carry select Reed’s and Virgil’s beverages direct through its warehouse and then distributed in all of its stores in the Central U.S.

Christopher Reed, Founder and CEO of Reed’s, Inc., stated, “We are very excited to be partnering up with Meijer. As a leading innovative retailer of natural and organic products in the Central U.S., Meijer’s supercenters represent a significant opportunity to increase brand awareness in one of the largest and best established chains in the country.”

Neal Cohane, Senior VP of Sales & Marketing at Reed’s, Inc., commented, “The opportunity to work with Meijer, a true innovator and retailing powerhouse, is very exciting. We look forward to enhancing the portfolio of high quality natural premium products that discriminating consumers have come to expect at Meijer’s supercenters. Our sales team’s efforts over the past two and a half years are continuing to pay off. The demand for our brands is contagious and is reflected in this new direct delivery distribution partnership with Meijer, the pioneer of the modern day supercenter.”

Reed’s, Inc. to Present at the Source Capital Group Small Cap Virtual Conference

May 19th, 2010 In Newsletter Updates | No Comments

LOS ANGELES-(BUSINESS WIRE)-Reed’s, Inc. (NASDAQ:REED – News) (OTC.BB:REEDP – News), maker of the top-selling sodas in natural food stores nationwide, announced today that Chris Reed, Founder, Chairman, and CEO of Reed’s Inc., will be presenting at the Source Capital Group Small Cap Virtual Conference on Tuesday, May 18th, at 2:00 p.m. The presentation will provide a corporate overview, including Company update and future outlook.

Reed’s recently announced financial results that included record revenues, increases in profit margin and positive EBITDA for the first quarter of 2010. The company is anticipating solid revenue gains of 20% or greater for the year 2010.

The Source Capital Group Small Cap Virtual Conference will showcase emerging small and micro cap companies in a live forum with a question and answer session to follow the presentation. The virtual conference will be held from May 18-19, 2010 and will be broadcast at the conference website (http://sourcegrp.com/conference/confsect2.html). Shareholders, potential investors, analysts, brokers, and industry professionals are encouraged to attend by visiting the conference website.

Investors interested in additional information or scheduling a one-on-one conversation with Reed’s can visit www.sourcegrp.com/conference/confsect6.html or contact Matthew Buttner at MButtner@sourcegrp.com 203-341-3500 ext. 237.

Reed’s, Inc. Announces First Quarter 2010 Financial Results

May 19th, 2010 In Newsletter Updates | No Comments

Company Delivers Record Revenues, Increases in Profit Margin and Positive EBITDA

Los Angeles, California, May 11, 2010 — Reed’s, Inc. (NASDAQ:REED – News) (OTC.BB:REEDP – News), maker of the top-selling sodas in natural food stores nationwide, today announced its financial results for the first quarter ended March 31, 2010.

First Quarter 2010 Highlights:

– First quarter sales increased 17% to a record $4.0 million.
– Gross profit in the first quarter increased 26% to $1.1 million.
– Gross margin in the first quarter increased by 200 basis points to 27%.
– Operating expenses in the first quarter decreased by $86,000, or 7% to $1.2 million.
– EBITDA for the first quarter was $172,000, as compared to an EBITDA loss of $159,000 in the first quarter of 2010(See EBITDA table at end of this release for further non-GAAP information).

– Cash plus revolving LOC availability was $1.3 million at March 31, 2010, as compared to $1.5 million at December 31, 2009.
– Working capital increased by approximately $500,000 during the quarter, to $2.5 million
– Ramped up private label business with the addition of third private label customer.
– Began production/shipment of new ‘Reed’s Rx’ Remedy for Nausea and Motion Sickness.
– Reed’s Rx’ Natural Ginger Nausea Relief gained placements in over 7,000 CVS/Pharmacy locations nationwide.

– Expanded relationship with Kroger’s and Woodman’s Food Market; and established new relationship with Associated Wholesale Grocers (AWG).

“The first quarter is usually the weakest, but the fact that the Company was EBITDA positive makes it clear to us that we have moved into profitability,” said Chris Reed, Founder and CEO of Reed’s, Inc. “Our strategic plans are unfolding and are boosted by the improving economy. In the first quarter, revenues from our existing brands provided a solid base while our new branded products and private label sales took us to a 17% sales increase over last year, with higher margins. As we go into the second quarter, sales of all of our brands continue to outpace last year, and we anticipate substantial increases in private-label product sales throughout 2010. Gross profits from private-label sales will fuel our promotions of branded products. We project 20%-plus overall revenue increases for 2010.”

Reed’s Chief Financial Officer, Jim Linesch, commented, “We currently have $1.3 million cash available and we are cash flow positive. Our ability to run lean has helped us weather the economic downturn in 2009 and to reach profitability faster in 2010. Reed’s is nimble and quick, enabling us to seize opportunities that others cannot.”

Conference Call

Jim Linesch and Chris Reed will review the Company’s first quarter financial report in a conference call following the close of the market today. Time and dial-in information for the Company’s conference call will be available later in the day.

Reed’s, Inc. Announces Distribution Agreement with Golden Sweet Company, Inc.

May 6th, 2010 In Newsletter Updates | No Comments

Company to Expand Sales of Premium Branded Products in San Francisco Bay Area

May 4, 2010 — Reed’s, Inc. (NASDAQ:REED – News) (OTC.BB:REEDP – News), maker of the top-selling sodas in natural food stores nationwide, announced today that it has reached a distribution agreement with Golden Sweet Company, Inc., a direct store distributor in the San Francisco Bay area. Golden Sweet Company will immediately begin carrying the full line of Reed’s and Virgil’s branded products, including Reed’s Candy and Sonoma Sparklers for direct store delivery.

“Golden Sweet Company is fast-growing provider of upscale natural premium branded and gourmet items to major chain super stores, independent grocery stores, natural grocery markets, and super produce markets,” noted Chris Reed, Founder, Chairman and CEO of Reed’s, Inc. “Reed’s line of unique, top selling natural sodas and ginger candies is a perfect fit for Golden Sweet Company’s gourmet and natural product offerings, and gives us the opportunity to expand into the greater San Francisco Bay area. The greater San Francisco Bay Area is an extremely important market to develop for our brands. This marketplace is, without a doubt, our Sweet Spot.”

Bob Lyon, Western Region VP of Sales at Reed’s, Inc., commented, “High quality direct store distributors such as Golden Sweet Company are at the forefront of understanding consumers’ desire for all natural premium products such as Reed’s. We see this as a win-win strategy and we are excited to have the opportunity to work with Golden Sweet.”

Reed’s, Inc. Announces Fourth Private Label Customer

April 29th, 2010 In Newsletter Updates | No Comments

Custom label business expands further with addition of national wholesale grocer

Los Angeles, California, April 28, 2010 — Reed’s, Inc. (NASDAQ:REED-News) (OTC.BB:REEDP-News), maker of the top-selling sodas in natural food stores nationwide, announced today that it has reached its fourth private label agreement with a national wholesale grocer that distributes more than 6,000 products into over 3,500 independent and chain stores in 23 states across the U.S.

Chris Reed, Founder, Chairman and CEO of Reed’s, Inc., stated, “We are known as a premium beverage producer whose products continue to gain appeal through our growing branded and private label business. Expanding our offerings into major supermarket chains and wholesale grocers is a natural fit for us and continues to benefit our brand as we strengthen our relations with key retailers and increase our gross profits. Each new product continues to support our position as the top designer and producer of natural beverages. We continue to focus on higher margin products that do not compete with our branded business for our private label business.” Added Mr. Reed, “Our newest private label customer used a panel of 40 tasters to evaluate our private label product against the national brand and our product won again. It’s exciting beating large existing national brands. We are very confident that our custom label clients will help fuel our profits in 2010 and beyond as our business experiences strong organic growth.”

Reed’s expects to start shipping to this client at the end of the third quarter.

Reed’s, Inc. Announces New Distribution Agreement with Harris Teeter Stores

April 22nd, 2010 In Newsletter Updates | No Comments

Los Angeles, California, April 22, 2010 — Reed’s, Inc. (NASDAQ: REED – News) (OTC.BB: REEDP – News) (“Reed’s” or the “Company”), maker of the top-selling sodas in natural food stores nationwide, announced today that it has expanded its product placement into Harris Teeter Food Markets, which operates 196 stores in high-income urban areas throughout the South. Harris Teeter will immediately begin carrying three SKUs of Reed’s Ginger Brews and three SKUs of Virgil’s branded products.

Christopher Reed, Founder and CEO of Reed’s, Inc., stated, “Harris Teeter is an upscale, cutting edge retailer that is a great fit for our brands. As a leading retailer with a strong commitment to natural and organic product offerings across their regions, Harris Teeter lends an incredible opportunity to develop Reed’s and Virgil’s brand awareness in the greater Southern mainstream market.”

Eddie Pearson, Vice President of the Southern Region for Reed’s, Inc., commented, “Harris Teeter is known for its phenomenal customer service and for its innovations like it’s newly “branded” departments. This is a creative group and we look forward to participating in joint marketing programs with Harris Teeter under our annual “partner-with-purpose” marketing plans. This new enhanced relationship should result in significant increases in sales in this supermarket chain.”

Harris Teeter is a food market chain operating in eight Southern states: North Carolina, South Carolina, Virginia, Georgia, Tennessee, Florida, Maryland and Delaware. At the request of Harris Teeter, Reed’s brands will be distributed through their own distribution network.

Partnership will Expand Reed’s Presence in 196 Stores in Eight Southern States

Reed’s, Inc. Experiences Strong First Quarter Sales for 2010

April 20th, 2010 In Newsletter Updates | No Comments

Increasing Revenues for 2010 Driven by Existing Brands & New Private Label Agreements   April 20, 2010 — Reed’s, Inc. (NASDAQ:REED – News) (OTC.BB:REEDP – News) (“Reed’s, or the “Company”), maker of the top-selling sodas in natural food stores nationwide, announced today that the Company anticipates strong first quarter sales following on record fourth quarter revenues, which increased 21% over the prior year.

“We are excited with our fourth quarter 2009 and first quarter 2010 revenue increases. Most of the revenue increases are a result of increases in our branded business. This year we should see continued growth from our core brands as well as significant growth from our new initiatives, including the ‘Reed’s Rx’ line for nausea relief and our growing roster of private label accounts. We expect these newer initiatives, particularly the private label business, to start contributing significantly to revenue growth later this year. There are long lead times associated with getting private label relationships going with the large national chains we are pursuing.” said Mr. Chris Reed, Founder, Chairman and CEO of Reed’s, Inc. Added Mr. Reed, “We anticipate a minimum of 20% increase in revenues for fiscal 2010.”

Mr. Jim Linesch, Chief Financial Officer of Reed’s, Inc., commented, “We have kept strong controls over our costs, significantly lowered our operating expenses, and have positioned ourselves for the economic recovery that is now clearly under way.”  He added, “We have been picking up momentum coming out of the economic downturn and are continuing to expand and introduce new products into the market and explore new sales channels.”

Reed’s, Inc. Announces Qantas Airlines Carrying Reed’s Original Ginger Ice Cream

April 14th, 2010 In Newsletter Updates | No Comments

Company Sees Additional Opportunities from Airline Food Services Market Los Angeles, California, April 14, 2010 — Reed’s, Inc. (NASDAQ:REED- News) (OTC.BB: REEDP- News

Reed’s maker of the top-selling sodas in  natural food stores nationwide, announced today that Qantas Airways, Australia’s largest carrier, has begun serving Reed’s Original Ginger Ice Cream on all of its domestic and international flights. ”Qantas is Australia’s premier national airline as well the world’s second oldest carrier, and their decision to carry our super premium ice cream is a testament to both the excellence of their in-flight service and the quality of our products,” said Mr. Chris Reed, Founder, Chairman and CEO of Reed’s, Inc. “Our Reed’s Ginger Ice Cream is the best tasting ginger product in the world, and is made completely naturally from the finest rBGH-free milk and cream.” Added Mr. Reed, “We think it offers the perfect compliment to the premium, award-winning services passengers have come to know and expect from Qantas.”

Mr. Neal Cohane, Senior VP of Sales and Marketing of Reed’s, Inc., commented, “World renowned airlines such as Qantas are really trend setters, and frequently other airlines end up  following suit. As one of the strongest brands in Australia, we believe Qantas’s decision to carry Reed’s products paves the way for other opportunities for our products in the airline food services industry.”

Grammy Award Winning Garry Meier Show to Host Reed’s, Inc. Chairman Chris Reed

April 12th, 2010 In Newsletter Updates | No Comments

Los Angeles, California, April 7, 2010 — Reed’s, Inc. (NASDAQ:REED – News) (OTC.BB:REEDP – News), maker of the top-selling sodas in natural food stores nationwide, announced today that Founder, Chairman and CEO Mr. Chris Reed will be a guest on WGN’s Garry Meier Afternoon radio talk show. The interview with Mr. Reed will be conducted live at 1:30 p.m. Central Daylight Time (CDT) on Thursday, April 8, 2010. A live feed of the show will be available over the internet.

“It will be great to sit down again with Garry Meier as he is a perceptive, witty, and fantastic radio personality. There are so many benefits to a diet that includes the high quality ginger that is used in Reed’s products. Also, the history of ginger itself as a remedy for nausea provides direct support for our new ‘Reed’s Rx’ products,” said Mr. Chris Reed, Founder, Chairman and CEO of Reed’s, Inc. “Garry has been a long time enthusiastic supporter of our all natural products. The recent launch of our new ‘Reed’s Rx’ line of over-the-counter ginger-based remedies for nausea and motion sickness is directly related to the discussions Garry has had in the past about our products. I look forward to updating him and his listeners on the solid growth picture we are experiencing.”

Meier rose to prominence in Chicago as part of one of the successful radio duos in the country, ‘The Steve & Garry Show.’ The fifteen-year run garnered international publicity, as well as an Emmy for the TV show ‘Greetings From Graceland.’ Meier also gained renown for his highly acclaimed eight-year run on ‘The Roe & Garry Show.’ In addition to these accomplishments, Meier has displayed his wit and energy as a solo host and as a feature reporter for WGN-TV’s morning show.

Reed’s, Inc. Announces Third Private Label Customer

April 12th, 2010 In Newsletter Updates | No Comments

Los Angeles, California, April 07, 2010 — Reed’s, Inc. (NASDAQ:REED – News) (OTC.BB:REEDP – News), maker of the top-selling sodas in  natural food stores nationwide, announced today that it has reached its third private label agreement with a major international food company. Reed’s expects to begin shipping to its third custom label client’s chain of 145 U.S.-based supermarkets later this year. “We continue to see significant upside to our private label business, which has allowed us to tap into new sales channels with some of the largest and best known retailers in the country,” said Mr. Chris Reed, Founder, Chairman and CEO of Reed’s, Inc.

“Our third private label deal with a major international food company highlights our ability to significantly grow our business by bringing creative, high-quality products to market that meet our private label clients’ exacting specifications and needs.” Mr. Reed added, “In fact, our third customer will also be picking up a number of our branded products, which reinforces the positive effect our growing private label relationships with mainstream supermarket chains are having on increasing our branded business line.”

According to a recent research report, titled “Recession, Recovery and Store Brands: What Consumers Are Saying Now,” published for the Private Label Manufacturers Association and conducted by GfK Custom Research North America, shoppers who identify themselves as ‘frequent’ buyers of store brands are at an all-time high, and some 57% say they buy private label products frequently, a figure that has been increasing and was under 55% a year ago. The research report found more than six in 10 American consumers said they plan on buying more private label as they attempt to stretch their food dollars. The full report can be retrieved here (PDF).

Mr. Reed concluded, “We recognize the growing trend in private label consumption, and hope to have 7 to 10 new private label customers by the end of 2010.  As a result, we anticipate a record year as our financials begin to reflect the hard work we have put into this initiative. Since our private label clients have a long lead time to implementation, we expect most of the benefits will be felt in the third and fourth quarters of 2010. The strong increases in growth and profits that we expect to achieve from these accounts will allow us to further drive brand awareness and sales for our premium products and increase shareholder value as we take our business to the next level.”

Trade theTrend features Reed’s Profile on YouTube

April 12th, 2010 In Newsletter Updates | No Comments

Check out the Reed’s profile YouTube video or view the video in our video player.

New Reports from Crystal Research

April 12th, 2010 In Newsletter Updates | No Comments

Crystal Equity Research has issued a new report on REED’S, INC. (REED:  NASDAQ) with analysis of 4Q09 results, and updated outlook and view on 2010 earnings.  Click here to Access This Report or copy the following into your browser:

This report is available without a subscription.  Subscription fees have been prepaid by the issuer, an agent of the issuer or an interested third-party.

Please read the important disclosures at the end of all Crystal Reports and Weekly Comments.

Reed’s, Inc. Announces Operating Results for 2009

April 1st, 2010 In Newsletter Updates | No Comments

Company Realizes Record Fourth Quarter Sales Growth,

Margin Improvement and Significant Cost Reductions in 2009

Los Angeles, California, March xx, 2010 — Reed’s, Inc. (NASDAQ:REED – News) (“Reed’s” or the “Company”) maker of the top-selling sodas in natural food stores nationwide, today announced its financial results for the fourth quarter and fiscal year ended December 31, 2009. Significant highlights of the results include:

• Fourth quarter 2009 sales increased 21%, over the prior year, to a record $3.5 million.
• Sales for the year ended December 31, 2009, were $15.2 million, which did not decrease from 2008.
• Gross profit for the year ended December 31, 2009, increased to $3,612,000, a 7% increase from fiscal 2008.
• Operating expenses before asset impairment charges decreased by 27% in fiscal 2009.
• The Company’s EBITDA loss for 2009 was $542,000, as compared to $3,073,000 in 2008, a $2.5 million improvement (See EBITDA table at end of this release for further non-GAAP information).
• Cash balance plus unused revolving line of credit was approximately $1.5 million at December 31, 2009.
• Working capital increased to $2.0 million at December 31, 2009, from $636,000 at 2008 year-end.
• Long-term debt, aside from capitalized lease financing, decreased to $71,000 at year-end, from $1.7 million in 2008.

Operating expenses before asset impairment charges decreased by $1.9 million in fiscal 2009, over the prior year, with a 37% decrease in selling and marketing costs and a 16% decrease in general administrative costs.  Asset impairment charges are a non-cash expense recorded in connection with the sale-leaseback transaction completed in June, 2009.  The reduction in selling and marketing expenses of 37%, or $1.4 million, is primarily a result of re-focusing of our core sales efforts toward increasing grocery chain business.

Long-term debt includes $130,000 in capitalized equipment leases and $2.2 million of capitalized facilities lease.  The Company is required to capitalize a long-term lease obligation, due to certain terms.  This liability is diminished by the monthly lease payments for the facilities, in a pro-rata amortization computation, and does not represent a separate debt of the Company that must be repaid.

Reed’s reported a net loss attributable to common shareholders in fiscal 2009 of $2,582,000, or $0.28 per share, versus a net loss of $3,838,000 in 2008, or $0.43 per share.

“Our results reflect successful execution of our strategy for 2009,” said Mr. Chris Reed, Founder and Chief Executive Officer of Reed’s, Inc., “We reduced our expenses, improved our margins and developed a number of new customer relationships that will have an increasing positive impact on our sales.  While our sales were flat in 2009, we weathered the recession of 2008-2009 without decreases, which is far ahead of our competitors.  The carbonated soft drink category of beverages declined by over 2% last year, after declining 3% in the prior year. Specialty categories declined by higher rates. However, Reed’s is now on a sales uptick, and we are out-pacing our peers in the industry.”

Mr. Jim Linesch, Chief Financial Officer of Reed’s, Inc., stated, “As a result of our efforts, Reed’s is well-capitalized going into 2010, with a minimal amount of debt.  We have the working capital we need to continue our expansion and to introduce new products that are in high demand.”

Added Mr. Reed, “We are excited about the prospects for our business in 2010 and believe we have the right team in place to execute on our growth strategy and create substantial value for our shareholders. We achieved a number of milestones in 2009 that we that we are building on this year. These include the launch of our private label business, where we hope to increase the number of private label accounts to a total of 7 to 10 by the end of 2010, and the launch of our new ‘Reed’s Rx’ product line for the drug store market. This represents an exciting new avenue of growth as we begin to roll out the product in major drug stores and groceries nationwide.”

Concluded Mr. Reed, “In 2010, we expect to continue to experience strong organic growth from our existing brands, new product lines, and increasing number of private label agreements. Our business is healthy and picking up momentum as we successfully execute on the initiatives we have defined. Therefore, we are reiterating our guidance for double-digit growth in 2010 as we explore new opportunities to build the Company and increase shareholder value.”

Crystal Equity Research New Report on REED’S, Inc.

March 23rd, 2010 In Newsletter Updates | No Comments

Crystal Equity Research has issued a new report on Reed’s, Inc. (REED: Nasdaq) with an updated outlook on the pending acquisition of Jones Soda (JSDA: Nasdaq). Click here to Access This Report or copy the following into your browser: http://www.crystalequityresearch.citymax.com/f/REED_Update_3-23-10.pdf

Reed’s, Inc. Allows Jones Soda to Pursue Alternative Options

March 23rd, 2010 In Newsletter Updates | No Comments

LOS ANGELES, CA — (Marketwire – March 22) – Reed’s, Inc. (NASDAQ: REED), maker of the top-selling sodas in natural food stores nationwide, announced today that Jones Soda, Inc. (NASDAQ: JSDA) has received an unsolicited offer by a third party and has terminated the exclusivity provision of the Letter of Intent (LOI) signed with Reed’s, Inc. on March 9, 2010.

As stated in the Letter of Intent, Reed’s, Inc. had come to mutual terms with Jones to acquire the company for approximately $9.8 million in cash and stock.  On March 19th, 2010, Jones informed Reed’s that it received an unsolicited proposal that it would like to pursue while continuing to have discussions with Reed’s, Inc.

Mr. Chris Reed, Founder, Chairman and CEO of Reed’s, Inc., stated, “Jones management has a fiduciary responsibility to its shareholders to consider any offers to buy the company and we respect that. As of yet, we have not seen the terms of the new offer. However, I would like to reiterate that our offer is based mostly on stock, which has not yet reflected the value of the post merger company. The post merger Reed’s, Inc. would be worth more than the two companies alone due to the significant cost savings associated with the consolidation of operations. While both companies have struggled with profitability over the past few years, the combined entity would most probably not. Reed’s, Inc. should be profitable in 2010 even without this merger.”

Mr. Reed concluded, “The merger with Jones is not a necessity for Reed’s, as our business is healthy and picking up momentum on all fronts.  We reiterate our guidance for double digit growth in 2010 and we will continue to look for other opportunities for synergistic acquisitions in the course of building our business.”

‘Reed’s Rx’ Over-the-Counter Anti-Nausea Products to Be Carried in CVS Pharmacy Stores Nationwide

March 23rd, 2010 In Newsletter Updates | No Comments

Product line expected to be on store shelves in April 2010

Los Angeles, California, March 23, 2010 — Reed’s, Inc. (NASDAQ:REED – News) (OTC.BB:REEDP – News) (“Reed’s” or “the Company”), maker of the top-selling sodas in  natural food stores nationwide, announced today that CVS Pharmacy Inc. operator of over 7,000 CVS/pharmacy and Longs Drug Stores nationwide, will begin carrying the new ‘Reed’s Rx’ line in the  digestive/stomach aisles of CVS Pharmacy stores nationwide. ‘Reed’s Rx’ products are over-the-counter ginger-based remedies for nausea and motion sickness.

“Consumers have been using our natural products for morning sickness and motion sickness for years.  Some doctors and cancer patients have reported its effectiveness with easing the discomfort associated with chemotherapy.  We have found a lot of exciting research and historical evidence pointing to ginger as an effective remedy for nausea throughout history, some dating back as far as the early Roman Empire,” commented Mr. Chris Reed, Founder, Chairman and CEO of Reed’s, Inc.  ”A ginger based nausea relief product is an obvious natural remedy, and we already have a reputation for making the highest quality natural beverages with ginger.  As a result, we developed our ‘Reed’s Rx’ line.”

Mr. Reed added, “CVS is cutting edge in its offerings and has been integrating natural alternatives into their stores for quite some time and we are pleased that we could attract a leading retailer like CVS to carry this new product nationwide on launch.”

About CVS/pharmacy
CVS/pharmacy, the retail division of CVS Caremark Corporation (NYSE: CVS), is America’s leading retail pharmacy with more than 7,000 CVS/pharmacy and Longs Drug stores. CVS/pharmacy is committed to improving the lives of those we serve by making innovative and high-quality health and pharmacy services safe, affordable and easy to access, both in its stores and online at CVS.com. General information about CVS/pharmacy and CVS Caremark is available here.

Reed’s Inc. and Jones Soda Co. Enter Into Letter of Intent Regarding Potential Merger; Jones CEO to Depart Grocers (AWG)

March 9th, 2010 In Newsletter Updates | No Comments

Reed’s, Inc. Establishes New Relationship with Associated Wholesale Grocers (AWG)

March 4th, 2010 In Newsletter Updates | No Comments

Six Reed’s SKUs and Six Virgil’s SKUs now available to over 2500 retail outlets in the AWG network

LOS ANGELES, CA — (Marketwire – March 4) – Reed’s, Inc. (NASDAQ:REED), maker of the top-selling sodas in natural food stores nationwide, announced today that it has established a new retail relationship with Associated Wholesale Grocers (AWG). AWG has authorized six SKUs for the Reed’s Ginger Brew line and six SKUs for Virgil’s Soda line.

The 12 SKUs include: Reed’s Extra, Premium, Original, Raspberry, Cherry & Spiced Apple Ginger Brews; and Virgil’s Root Beer, Cream Soda, Black Cherry Cream Soda, Diet Root Beer, Diet Cream Soda & Diet Black Cherry Cream Soda.

Associated Wholesale Grocers (AWG) is a retailer-owned cooperative serving over 1900 retail member stores and 600 affiliated stores with a complete assortment of grocery, fresh meat, produce, specialty foods, health care, and general merchandise items. AWG and its subsidiaries, which operate through an extensive distribution network and eight distribution centers, deliver to retail outlets in 24 states. AWG recorded sales of $6.9 billion in 2008.

Mr. Eddie Pearson, Reed’s VP of Sales Southern Region, stated, “This partnership with AWG continues our focus on intelligently and methodically building our distribution coverage throughout the South to mainstream stores currently outside of our core customer base. ”

Mr. Chris Reed, Founder, Chairman and CEO of Reed’s, Inc. commented, “AWG is a great addition to the Reed’s distribution system. Gaining access into Associated Wholesale Grocer gives us the potential to gain entry into 2500 retail supermarkets in 24 states. This continues our march across the U.S. to gain presence for our Reed’s & Virgil’s brands in mainstream supermarkets while driving sustained growth for the company and our shareholders.”

Reed’s, Inc. Begins Production and Shipment of its New Ginger-Based ‘Reed’s Rx’ Remedy for Nausea and Motion Sickness

March 2nd, 2010 In Newsletter Updates | No Comments

Ginger has a tradition of 30 to 40 centuries of being used as a nausea relief –

Los Angeles, California, March 2, 2010 — Reed’s, Inc. (NASDAQ:REED – News) (OTC.BB:REEDP – News) (“Reed’s” or “the Company”), maker of the top-selling sodas in natural food stores nationwide, announced the introduction of its new ‘Reed’s Rx’ Natural Ginger Nausea Relief for the drug store channel. The Company has already begun producing and shipping its ‘Reed’s Rx’ Natural Ginger Nausea Relief to drug stores and has placed its first advertisements into drug store trade publications. The product is being launched in convenient 4-packs of 5.5-ounce cans and is a brew of fresh ginger, honey, pineapple juice, and lemon and lime juices with added vitamin B6.

“We have received many testimonials over the years from people who have used our products for motion sickness, morning sickness and nausea. In addition, ginger has a very long history of use as a remedy for nausea. It was documented to be used by the early Roman Empire in 1000 B.C. and shows up in early medical texts dating from 1600 B.C. As a result, we decided to create a new line of products based on the Reed’s Ginger Brew brand and geared for the drug store trade under the ‘Reed’s Rx’ brand,” stated Chris Reed, Founder, Chairman and Chief Executive Officer of Reed’s, Inc. They are both delicious and effective.”

Mr. Neal Cohane, Senior VP of Sales and Marketing of Reed’s, Inc., commented, “The ‘Reed’s Rx’ product line represents an exciting new growth area, and is a testament to the naturalness and healthiness of our products, which can be used to treat nausea and motion sickness. This new product allows us to access over 240,000 convenience, grocery, and drug stores across the U.S. that have stomach aisles offering over-the-counter nausea relief products, as well other channels, including hospitals, cancer centers, airports, and cruise ships, where consumers are looking for natural alternatives. We believe this represents an exciting new opportunity to significantly grow our sales beyond traditional food and supermarkets.”

Reed’s Inc. Expands Product Distribution in Wisconsin and Illinois Markets

February 23rd, 2010 In Newsletter Updates | No Comments

– Gaining distribution within Woodman’s Food Market –

Los Angeles, California, Feb. 23, 2010 — Reed’s, Inc. (NASDAQ:REED – News) (“Reed’s” or “the Company”), maker of the top-selling sodas in natural food stores nationwide, announced today that it has expanded its product placement into Woodman’s Food Market, the largest size full-service grocery store chain in Wisconsin and northern Illinois that operates on a warehouse model with 13 locations in the 200,000 to 250,000 square foot range, in contrast to typical grocery stores in the 50,000 to 75,000 square foot range.

Reed’s will sell 14 Reed’s and Virgil branded products into Woodman’s Food Market’s, including its Virgil’s Root Beer, Virgil’s Cream Soda, Virgil’s Black Cherry Cream, Virgil’s Orange Cream, Virgil’s Diet Root Beer, Virgil’s Diet Cream, Virgil’s Diet Black Cherry Cream, Reed’s Extra Ginger, Reed’s Original Ginger, Reed’s Premium Ginger, Reed’s Raspberry Ginger, Reed’s Cherry Ginger, including China Cola & Cherry China Cola. Reed’s expects its products to be available in Woodman’s Food Market’s warehouse locations beginning in March, 2010.

“This is another exciting step towards our build out of Reed’s and Virgil’s into mainstream channels of business. We are extremely pleased to be working with such a high-quality supermarket chain within the industry,” said Neal Cohane, Senior Vice President of Sales and Marketing of Reed’s, Inc. “This continues to reflect the increasing demand among consumers for our natural soda and beverage products when given a choice.”

Check Out Reed’s Recent National TV Coverage on NBC!

February 22nd, 2010 In Newsletter Updates | No Comments

Reed’s Ginger Brew was recently featured on the NBC Today show in a special Valentine’s day theme to make an aphrorosiac cocktail. You can view the show here.

Reed’s, Inc. Stock #1 Gainer on NASDAQ Today!

February 18th, 2010 In Newsletter Updates | No Comments

Reed’s, Inc. stock was the number one percentage gainer on the NASDAQ today, as reported by CNN Money

The Company’s stock was up approximately 35% on volume of 167,843 shares in Tuesday’s regular session trading.

Reed’s, Inc. January Revenues up Over 30%

February 5th, 2010 In Newsletter Updates | No Comments

Company’s Premium Sodas Continue to Receive Strong Acceptance in Mainstream Grocery Chains, With New Products and Distribution Channels Contributing to Performance

LOS ANGELES, CA–(Marketwire – February 4, 2010) – Reed’s, Inc. (NASDAQ: REED), maker of the top-selling sodas in natural food stores nationwide, announced today that it experienced brisk sales in January, due mostly to base business expansion, with new products contributing to the performance.

“We are off to a great start with our January revenues up over 30% from last year’s month one,” stated Chris Reed, Founder, Chairman and CEO of Reed’s, Inc. “While our established top selling soda sales are recovering from the economic setbacks of 2009, we are also landing important private label contracts, which are keeping our brewery very busy. Our recently acquired Sonoma Sparklers brand is contributing, especially as a holiday and celebration drink line. Our private label initiative will have a solid impact on our performance in 2010.”

“We will be introducing a whole new product very soon,” added Mr. Reed. “The announcement of our new over-the-counter anti-nausea Reed’sRx line is expected to be a welcomed product line with customers and national retailers.”

“This is really an exciting time for our Company, as we are beginning to realize many of the goals we had when we started in this business over 20 years ago,” continued Mr. Reed.

“While our competitors find themselves stumbling, and the mega-multinationals slowly come around to adopting ingredients like Stevia, which we have used in our diet sodas for years, Reed’s continues to innovate and dominate in our space. I’m extremely proud of our team, and thankful to our loyal customers and shareholders, who share the love of our products and the vision of our Company,” concluded Mr. Reed.

Reed’s, Inc. Expands Relationship With Kroger

February 2nd, 2010 In Newsletter Updates | No Comments

Virgil’s Diet Root Beer, Diet Cream Soda and Orange Cream Soda to Be Added in 795 Stores

LOS ANGELES, CA–(Marketwire – February 2, 2010) – Reed’s, Inc. (NASDAQ: REED), maker of the top-selling sodas in natural food stores nationwide, announced today that it has expanded its relationship with The Kroger Co. (NYSE: KR), the nation’s largest food retailer, based in Cincinnati, Ohio.

Kroger has authorized Virgil’s Diet Root Beer, Virgil’s Diet Cream Soda and Virgil’s Orange Cream Soda. Product is expected to be in stores beginning in February. By May, Reed’s expects the new SKU’s to be rolled out into approximately 795 Kroger stores nationwide.

“In the past 6 months we have obtained 3 new soda SKU’s and 2 new candy SKU’s within The Kroger Co. stores,” commented Neal Cohane, Senior VP of Sales for Reed’s, Inc. “Virgil’s diet products being authorized in the largest supermarket chain in the US is a major milestone for the brand. Mainstream grocery is getting behind these products; and, they understand that consumers are hungry for alternatives to the traditional, artificially-sweetened sodas offered by the beverage giants.”

Mr. Chris Reed, Founder, Chairman and CEO of Reed’s, Inc., stated, “Our sales team is doing a phenomenal job within mainstream. In 2009 our case sales to Kroger increased by 71% versus 2008, and our sales dollar volume increased by 48%. These are fantastic results, realized in what anyone would consider a very challenging time for retail.”

IC Places Says — “Invest in What You Love…”

January 26th, 2010 In Newsletter Updates | No Comments

Reed’s, Inc. Focus of New Article for the Cultural and Lifestyle Portal

Company’s Products Were Also Featured on the Sunday Online TV Show, The Home Entertainment Review Syndicated Through TV and on www.icPlaces.com With Over 10 Million Viewers

LOS ANGELES, CA–(Marketwire – January 26, 2010) – Reed’s, Inc. (NASDAQ: REED), maker of the top-selling sodas in natural food stores nationwide, is the subject of a new IC Places (OTCBB: ICPA) article entitled, “Invest in What You Love, Son.” The article is available online at:http://www.icplaces.com/include/icstory.asp?cat=Business&storyuid=samblis12333&citysite= orlando

In the article, author Steven Samblis said, “My father taught me many things, but one thing in particular stands out as possibly the most important philosophy of his investment strategy, ‘Invest in what you love, Son.’ I only buy shares in companies that have a product I would buy. Better yet, I only buy shares in companies that have products or services that I would, as a salesperson, be proud to represent. After all, when you buy shares in a company you become one of the owners of that company. That’s step one.”

Reed’s also received coverage on Samblis’ weekly syndicated Internet show, “The Home Entertainment Review”, which airs on 350 IC Places city websites nationally www.icplaces.com, on Mevio at www.dvdreview.mevio.com and on TV through a syndication with i2.tv. The show has 10 million viewers over all the networks it appears on.

“I think the article brings up a great point, one which Peter Lynch, the famous Fidelity mutual fund manager made popular in one of his books. Buy what you know and understand,” stated Mr. Chris Reed, Founder and CEO of Reed’s, Inc. “This goes for the products you put in your body first and foremost. I began making Reed’s Ginger Brew in my kitchen, over twenty years ago. I followed my passion and have been able to bring the best all natural sodas to the market. We’re really excited that IC Places put this article together and also featured our products on its weekly TV show.”

Mr. Reed added, “Our success has been based on the consumer loving our products, for a variety of reasons. Our use of ginger is one of the key differentiators from all the other so called ‘herbal’ and functional sodas available. Ginger has been studied extensively, and is one of the only functional ingredients that can legitimately claim health benefits.”

About IC Places
IC Places owns and operates 350 U.S. city websites offering virtual keyhole views of the social, business, and cultural life in each city. Conversation in each city is fueled by a mixture of National, Regional and Local Journalists, including: Chris Knipp, John Stossel, Chuck Norris, Pat Buchanan and Margo Howard — Niece of beloved advice columnist Dear Abby. The company is publicly traded on the OTCBB Symbol ICPA.

Reed’s, Inc. Engages INDIGO Marketing to Market Reed’s Brands in Western Canada

January 14th, 2010 In Newsletter Updates | No Comments

LOS ANGELES, CA–(Marketwire – January 12, 2010) – Reed’s, Inc. (NASDAQ: REED), maker of the top-selling sodas in natural food stores across the United States, announced a strategic new partnership with Vancouver, Canada-based INDIGO Marketing, Inc. Food Brokers (Western Canada’s Pre-eminent Natural Products Broker). This partnership is set to begin on January 18th, 2010 and will help increase Reed’s presence across Western Canada.

INDIGO Marketing represents many of the most recognizable and successful natural brands in North America throughout Western Canada. Reed’s partnership with INDIGO will help the Reed’s, Virgil’s, China Cola and Sonoma Sparkler brands gain a stronger foothold in some of the largest western Canadian grocery retailers, including Safeway, Federated Coop, Real Canadian Food Superstores, Sobey’s, and more.

Christopher Reed, Founder Chairman and CEO of Reed’s, Inc., stated, “We are pleased to be working with INDIGO Marketing. They are the premier natural food brokerage firm in Western Canada and a clear leader in the natural food industry. While we do have existing customers in Western Canada we are hoping INDIGO will add some serious horsepower to our sales and marketing in this area.”

Mr. Reed added, “Many top US natural food brands have become major players in Canada. The Canadian consumer is sophisticated, wants natural and organic alternatives, and overall, Western Canada has weathered the economic slowdown better than other parts of North America. The potential for the Reed’s, Virgil’s and our other product lines throughout this region is strong and even stronger now that we are working with the team at INDIGO.”

INDIGO owners Gail Mountain, Debbie Hollett and Gordon Truscott, stated, “This is an extremely exciting opportunity for our company to represent the Reed’s, Inc. brands in western Canada. We recognize that the Reed’s brands are clear leaders within the natural soft drink category and have watched their successes throughout the years. We are fortunate to be able to develop a strategic alliance with the Reed’s team.”

Reed’s, Inc. Announces Record Fourth Quarter Revenues

January 14th, 2010 In Newsletter Updates | No Comments

Revenue Increased Approximately 21% in Comparison to Q4 2008

LOS ANGELES, CA–(Marketwire – January 14, 2010) – Reed’s, Inc. (NASDAQ: REED), maker of the top-selling sodas in natural food stores nationwide, announced today that the Company experienced record revenue growth in the fourth quarter ending December 31, 2009, seeing sales rise approximately 21% over the same quarter in 2008. Detailed financial results will be available with the reporting of the audited financials in the company’s 10K expected to be filed with the SEC in March.

“We are thrilled with our fourth quarter revenue growth,” stated Mr. Chris Reed, Founder, Chairman and CEO of Reed’s, Inc., “2009 proved to be a difficult year for beverage companies due to the global recession. Some of the largest beverage companies reported sales decreases in the range of 8% to 10% and many premium brands were down closer to 30%. In light of this, Reed’s held up very well, reporting first through third quarter sales down between 4%-8% per quarter, well above the industry average.”

Mr. Reed added, “The hard work is paying off. The strong performance of our brands; along with contribution from our Sonoma Sparkler acquisition and our newly launched private label business are helping to propel the business back into a growth mode. Our business will continue to benefit by a recovering economy and our new product lines. The private label business is opening new sales channels with some of the largest retailers in the country. These new relationships are benefiting our branded business as well. We have great momentum going into 2010 and expect that both our branded and private label business, along with new product offerings to be announced, will result in amazing growth of profitable business during the next few years.”

Reed’s, Inc. Announces Successful Close of Rights Offering Raising $1.2 Million From a Broad Base of Subscribers

December 29th, 2009 In Newsletter Updates | No Comments

Remainder of Series B Convertible Preferred Stock to Be Offered Through Source Capital Group, Inc.

LOS ANGELES, CA–(Marketwire – December 29, 2009) – Reed’s, Inc. (NASDAQ: REED), maker of the top-selling sodas in natural food stores nationwide, announced today that the Corporation has completed its previously announced rights offering of Series B Convertible Preferred Stock pursuant to its basic and applicable oversubscription privileges. At closing, the Company sold 120,820 shares of Reed’s Series B Convertible Preferred Stock through the exercise of rights at a subscription price of $10 per share, for an aggregate purchase price of $1,208,200. The net proceeds of the Rights Offering are to be used for general working capital. Additional investment in Reed’s Series B Convertible Preferred Stock will be available through Source Capital Group, Inc. (“Source”) for the next 30 trading days.

The offering, as filed with the Securities and Exchange Commission, was for Reed’s to raise up to $2,250,000. During the subscription period the company raised $1,208,200 and issued 120,820 shares of Series B Convertible Preferred Stock. This leaves an additional $1,041,800 or 104,180 shares of Series B Convertible Preferred Stock available to be sold through Source under a standby arrangement. These shares will be available for purchase through Source until the sooner of (i) Feb. 5, 2010 or (ii) the date the Offering has been fully subscribed. Investors interested in participating in this offering may contact the Investment Banking Department at Source Capital Group, Inc. at 203-341-3500 (extension 224).

“We are pleased that Reed’s has been able to strengthen its equity capital base through the support of our shareholders and the investors who subscribed for shares through the rights offering,” stated Jim Linesch, Reed’s CFO. “The Company intends to apply to the OTC Bulletin Board for quotation of the Series B Convertible Preferred Stock to facilitate the trading of the shares by our existing investors.” He added, “Additionally it will open up the preferred shares for broader ownership. Money managers and other institutional investors, with restrictions that limit their investment to only publicly listed and traded instruments, will now be able to buy and own these preferred shares.” The Company cannot assure that the Series B Preferred will meet the requirements for quotation or that there will be an active trading market for our Series B Preferred.

Mr. Chris Reed, Founder, Chairman and CEO of Reed’s, Inc., stated that “rights offerings are not that common in the US, though they are more standard in Europe. They fit our corporate culture since they empower and reward the shareholders who have supported us so far. Many of our shareholders are loyal customers who have responded to our direct marketing pieces on our products such as the neck tags we hung on our bottles for our IPO. We sell our products in a more grassroot way so why not our shares?” He added, “For too long we have seen Wall Street insiders and institutions as the primary beneficiaries of participation in IPOs and Private Placements. We at Reed’s have always felt that it is only fair to give existing shareholders a shot at these deals.” He ended stating that, “Reed’s is now well positioned to deliver solid growth and performance. We have the top-selling sodas in natural food stores nationwide, years of experience under our belt and a strong plan in place for 2010 under which we are already experiencing solid growth.”

Reed’s, Inc. Engages Marsham International to Represent Brands in Eastern Canada

December 22nd, 2009 In Newsletter Updates | No Comments

OS ANGELES, CA–(Marketwire – December 22, 2009) – Reed’s, Inc. (NASDAQ: REED) (NASDAQ: REEDR), maker of the top-selling sodas in natural food stores across the United States, announced its partnering up with Marsham International Food Brokers, Inc. out of Richmond Hill, Ontario, Canada. Marsham International represents many of the major natural food companies in eastern Canada. This partnership with Marsham will help the Reed’s, Virgil’s, China Cola and Sonoma Sparkler brands gain a strategic foothold in some of the largest Canadian grocery retailers including Loblaws and Sobeys.

Christopher Reed, Founder Chairman and CEO of Reed’s, Inc., stated, “We are thrilled to be working with Marsham International.” He added, “They are the premier natural food brokerage firm in eastern Canada. The natural food industry in Canada is very active. Many top US natural food brands are major players in Canada. We have a significant opportunity in Canada.” Paul Marsham, CEO and Founder of Marsham International, stated, “We are excited to be representing Reed’s, Inc. brands in eastern Canada. I have followed these brands for years and have seen them grow into a real natural beverage powerhouse. I am sure we can add considerable value to these brands through our natural food network.”

REED’S, Inc. to Make 4 Pack Cans for Pharmacies

December 20th, 2009 In Newsletter Updates | No Comments

Click here to download the latest article from LA Business Journal that chronicles Reed’s plan to produce newly pakaged anti -nausea products for pharmacies. (PDF)

Reed’s, Inc. Continues Global Rollout

December 10th, 2009 In Newsletter Updates | No Comments

Company Announces New International Distribution Partners in South Africa and Israel

LOS ANGELES, CA–(Marketwire – December 9, 2009) – Reed’s, Inc. (NASDAQ: REED) (NASDAQ: REEDR), maker of the top-selling sodas in natural food stores nationwide, announced today that it has received its first order from the largest independently owned retail distributor of consumer goods, food products, beverages and pharmaceutical lines in all of Southern Africa. The initial order covered all of Reed’s branded products, including Reed’s Ginger Brew, Virgil’s Natural Soda and China Cola. In addition, Reed’s Inc. received its second order from a new Israeli importer which distributes primarily natural products to convenience stores throughout Israel.

“We are encouraged by these orders,” stated Mr. Chris Reed, Founder, Chairman and CEO of Reed’s, Inc. “That the South African order was of significant quantity and includes all three of our product lines are just further proof of how much our international sales department has stepped up its efforts. Reed’s and Virgil’s are now available in at least eleven countries and we’re expecting to increase that number in the coming months.”

By distributing products predominantly made in the USA, the South African Importer has become a formidable force in that country’s retail trade sector. In fact, the importer currently distributes high volumes of over 40,000 items to its local markets, and that number is only expected to grow as its offerings become more diverse. Reeds, Inc. is being regarded by many as a key component of that company’s expansion.

Ginger Ale to Compete With Over the Counter Drugs

December 7th, 2009 In Newsletter Updates | No Comments

Company’s Decision Comes After Years of Hearing From Customers’ Medicinal Uses of Their Reed’s Ginger Brews and Numerous Medical Studies Validating the Health Benefits of Ginger

LOS ANGELES, CA–(Marketwire – December 7, 2009) – Reed’s, Inc. (NASDAQ: REED) (NASDAQ: REEDR), maker of the top-selling sodas in natural food stores nationwide, announced today that it will begin producing new products designed to compete with existing over the counter medicines.

“For years we have been hearing from our customers on how they use our ginger brews to treat health conditions. We’ve spoken to customers using our drinks for motion sickness, food poisoning, migraines, morning sickness, irritable bowel syndrome and even autism,” commented Mr. Chris Reed, Founder, Chairman and CEO of Reed’s, Inc.

“I started this business because I believed in the healing power of ginger. I studied Ayurveda (East Indian herbology) and Chinese medicine, and using the principles of these herbal pharmacopeias, I developed my Reed’s Ginger Brews. Responding to the growing trend toward more natural products, drug stores have started to include natural drug alternatives alongside over-the-counter drugs. In fact, we have been encouraged to develop these products for a certain drug store chain. Therefore, we have created a new line of products based on the Reed’s Ginger brand. The new brand includes variations on some of our most popular ginger products and will have a new trademark, R(x)eed’s where the r and x are joined like in drug store signs of old days.” Mr. Reed added, “Since we started making our Reed’s Ginger Brews, considerable research has come out showing the health benefits of ginger, including its ability to kill bad bacteria in the digestive track, treat post-chemo nausea and combat cancer cells. We look forward to the ongoing, research around ginger and believe ginger should be a regular component of everyone’s diet. We are the only company in the world that brews fresh ginger to make our ginger ales, which is the main reason our drinks have worked so well for our customers.”

Reed’s, Inc. Announces Increase in the Conversion Ratio of Transferable Rights Offering

December 4th, 2009 In Newsletter Updates | No Comments

Offering Extended to Monday, December 21, 2009

LOS ANGELES, CA–(Marketwire – December 3, 2009) – Reed’s, Inc. (NASDAQ: REED) (NASDAQ: REEDR), announced today that the Company has increased the conversion rate of its Series B Convertible Preferred Stock (“Series B Preferred”) to seven (7) shares of common stock per share of Series B Preferred. The conversion price is now $1.43 per share. Investors may purchase Series B Preferred shares for $10.00 per share by exercising four (4) transferable rights (NASDAQ: REEDR).

Each share of Series B Preferred carries a five percent (5%) annual dividend for a term of three (3) years. The dividends are currently worth about $0.14 per common share, as valued by using the net present value formula using the Company’s cost of equity as the discount rate.

There are two reasons why the convertible preferred is worth more than the underlying shares into which they can be converted. First, preferred shares pay dividends while common stock usually doesn’t. As a result, the preferred investor receives all the upside potential of the common stock and more cash while he or she waits. Second, if something goes wrong, the preferred shares are more protected. Since the preferred shares are senior to common, the preferred shareholders receive all their investment back before the common shareholders are paid anything.

Important Dates:
Subscription Period From November 16, 2009 to
December 21, 2009(2)
Last Day Rights May Be Traded December 16, 2009(2)
Expiration Date December 21, 2009(2)

(1) Assumes three day settlement.

(2) Unless the offering is extended.

The Company has distributed to each such holder one transferable right for every share of common stock owned on the record date of November 13, 2009. During the subscription period, the transferable rights are being traded on the NASDAQ Exchange (NASDAQ: REEDR). Each four (4) rights will entitle the holder to purchase one share of Series B Preferred at the subscription price of $10.00 per share. Each share of Series B Preferred carries a five percent (5%) annual dividend for a term of three (3) years, will have an initial stated value of $10.00 per share, and may be convertible into shares of common stock at a conversion ratio of seven (7) shares of common stock for each share of Series B Preferred held at the time of conversion, representing an initial conversion price of $1.43 per share, which is subject to adjustment. Rights holders who fully exercise their rights will be entitled to subscribe, subject to certain limitations and subject to allotment, for additional shares that remain unsubscribed as a result of any unexercised rights in an amount equal to up to 400% of the shares of Series B Preferred for which such subscriber was otherwise entitled to subscribe. Shares of Series B Preferred that remain unsubscribed at the expiration of the rights offering will be reoffered to the public at $10.00 per share. Consummation of the rights offering is subject to customary closing conditions.

This press release does not constitute an offer to sell or the solicitation of an offer to buy these securities, nor shall there be any sale of these securities in any state in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state. The securities may only be offered by means of a prospectus, additional copies of which may be obtained, when available, by contacting the information agent, MacKenzie Partners, Inc., at 105 Madison Avenue, New York, NY 10016, toll-free: (800) 322-2885, collect: (212) 929-5500 or via email at reedrights@mackenziepartners.com.

Mr. Reed Will Join Presenter Manoj Bhargava, CEO of 5-Hour Energy, and Other Beverage CEOs on a Panel Called “Taking on the Big Boys”

December 3rd, 2009 In Newsletter Updates | No Comments

LOS ANGELES, CA–(Marketwire – December 3, 2009) – Reed’s, Inc. (NASDAQ: REED), maker of the top-selling sodas in natural food stores nationwide, announced today that Founder, Chairman and CEO Mr. Chris Reed will be speaking at the BevNET Live Winter event. Mr. Reed will be part of a panel of innovative beverage CEO’s. The panel will begin at 11:55 a.m. on December 8th, and is entitled “Taking on the Big Boys.”

Held at the Loews Santa Monica Beach Hotel in Santa Monica, CA on December 7th and 8th, BevNET Live Winter 2009 is the latest evolution of BevNET’s popular event format. Expanded into a day and a half format, “Beverage School” and BevNET “Best of 2009″ Awards dinner will be held on Monday, December 7 and the BevNET Live “main event” will be held on December 8th.

BevNET’s website stated, “BevNET Live has added a pair of beverage marketers whose longevity and status prove that a brand doesn’t have to come off a Coke or Pepsi truck to successfully move product.”

Mr. Chris Reed, Founder, Chairman and CEO of Reed’s, Inc., commented, “I’m thrilled to have been asked to speak on the panel. I feel I have a lot to offer new people starting out in the beverage industry, from creative brands, creative financing approaches to keeping a positive mental attitude through thick and thin.”

“We picked Chris for this panel because we think he’s an innovative thinker and an entrepreneur who has repeatedly proven himself able to address the problems of the small operator with nimble, unconventional solutions,” said Jeffrey Klineman, the editor of BevNET. “Chris Reed was at the vanguard of the growth of natural and gourmet sodas. The longevity — and recent growth — of Reed’s over the years is testament to the quality of the product and his willingness to do what it takes to succeed. He’s not afraid to stand in the way of beverage giants and stake out his turf as an independent operator. Chris was one of our first choices to speak to the community of marketers, retailers, distributors and investors coming to BevNET Live — we think he’s got an immense amount of wisdom and experience to share, and we know he’ll do it with good humor and insight.”

Reed’s, Inc. Secures Revolving Credit Facility of $3 Million

December 3rd, 2009 In Newsletter Updates | No Comments

New Line Increases Working Capital Borrowing Eligibility

LOS ANGELES, CA–(Marketwire – November 23, 2009) – Reed’s, Inc. (NASDAQ: REED), maker of the top-selling sodas in natural food stores nationwide, announced today that the Company has closed a financing Agreement with GemCap Lending I, LLC (“GemCap”) for a $3 million revolving credit facility, secured primarily by its accounts receivable and inventory. The GemCap facility will replace Reed’s existing credit facility. The new senior revolving facility reflects improved eligibility and reduced reserves on Reed’s collateral base for borrowing.
“This financing transaction is a component of our strategy to provide adequate working capital to fund the business opportunities currently on our plate,” commented Jim Linesch, Chief Financial Officer of Reed’s, Inc. “These funds will support our new fast growing private-label business as well as our branded products. Reed’s sales pipeline has never been stronger, and we are looking forward to solid growth and a record year in 2010. GemCap will be a good partner to help fund our growth plans.”

“Reed’s is a welcome addition to our portfolio companies”, commented David Ellis, Co-President of GemCap Lending I, LLC. “They fit our desired profile of a company that is well positioned, with strong potential for increasing success. We are impressed by the integrity and intensity of the management as they pursue their goals. They also have great products that we know well.”

Reed’s, Inc. Secures Revolving Credit Facility of $3 Million

November 23rd, 2009 In Newsletter Updates | No Comments

New Line Increases Working Capital Borrowing Eligibility

LOS ANGELES, CA–(Marketwire – November 23, 2009) – Reed’s, Inc. (NASDAQ: REED), maker of the top-selling sodas in natural food stores nationwide, announced today that the Company has closed a financing Agreement with GemCap Lending I, LLC (“GemCap”) for a $3 million revolving credit facility, secured primarily by its accounts receivable and inventory. The GemCap facility will replace Reed’s existing credit facility. The new senior revolving facility reflects improved eligibility and reduced reserves on Reed’s collateral base for borrowing.

“This financing transaction is a component of our strategy to provide adequate working capital to fund the business opportunities currently on our plate,” commented Jim Linesch, Chief Financial Officer of Reed’s, Inc. “These funds will support our new fast growing private-label business as well as our branded products. Reed’s sales pipeline has never been stronger, and we are looking forward to solid growth and a record year in 2010. GemCap will be a good partner to help fund our growth plans.”
“Reed’s is a welcome addition to our portfolio companies”, commented David Ellis, Co-President of GemCap Lending I, LLC. “They fit our desired profile of a company that is well positioned, with strong potential for increasing success. We are impressed by the integrity and intensity of the management as they pursue their goals. They also have great products that we know well.”

A New Report from Crystal Equity Research

November 20th, 2009 In Newsletter Updates | No Comments

Crystal Equity Research has issued a new report on Reed’s, Inc. (REED:  Nasdaq) with revised outlook following financings and report of 3Q09 results.

This report is available without a subscription.  Subscription fees have been prepaid by the issuer, an agent of the issuer or an interested third-party. Please read the important disclosures at the end of all Crystal Reports and Weekly Comments.

Crystal Equity Research is independent research resource on small capitalization stocks.

Chris Reed to Appear on WGN Radio’s Garry Meier Afternoon Radio Show

November 16th, 2009 In Newsletter Updates | No Comments

Emmy Award winning Chicago radio host endorses Reed’s products
Live interview will air November 17^th at 1:30 PM central time

LOS ANGELES, November 16, 2009 (MARKETWIRE) — Reed’s, Inc. (Nasdaq:REED), maker of the top-selling sodas in natural food stores nationwide, announced today that Founder, Chairman and CEO Mr. Chris Reed will be a guest on WGN’s Garry Meier Afternoon radio talk show.  Mr. Reed’s interview will be conducted live at 1:30 PM central daylight time on WGN radio AM 720.  A live Internet feed is available at: http://www.wgnradio.com/about/listen/

WGN radio has been broadcasting to Chicagoland listeners for over 80 years.  The Station is the home voice of the Cubs, Blackhawks and Wildcats professional sports teams.

“Garry Meier is a household name in Chicago,” commented Mr. Chris Reed, Founder, Chairman and CEO of Reed’s Inc.  “He’s a smart, witty and fun radio personality.  He’s the kind of customer we love at Reed’s, and he obviously enjoys our products enough to have mentioned them previously on his show.”

“When we reached out to WGN they responded willingly.  We immediately realized that this was a great opportunity for Reed’s, especially since we are exhibiting at the Private Label Marketing Association (PLMA) 2009 Private Label Trade Show in Chicago November 15^th -17^th.  The timing is perfect.  Garry has been giving Reed’s a lot of mention and we sincerely appreciate his enthusiasm.”

Meier rose to prominence in Chicago as part of one of the most successful number one radio duos in the country, ‘The Steve & Garry Show.’  The fifteen-year run garnered international publicity, as well as an Emmy for the TV show ‘Greetings From Graceland.’  Meier also gained renown for his highly successful eight-year run on ‘The Roe & Garry Show.’ In addition to these accomplishments, Meier has displayed his wit and energy as a solo host and as a feature reporter for WGN-TV’s morning show.

A New Video Presentation by Chris Reed, CEO & Founder of Reed’s Inc.

November 16th, 2009 In Newsletter Updates | No Comments

Here is a new video presentation by Chris Reed, CEO and founder of Reed’s Inc.

Please feel free to review this video at your leisure and the new website as well.  We welcome any feedback you may have.

We are proud of this company and believe that Reed’s makes the best sodas in the world, naturally!

Thanks you for your continued interest in the company.

Reed’s, Inc. Announces Third Quarter 2009 Financial Results

November 16th, 2009 In Newsletter Updates | No Comments

Company Completes Bottling Plant Upgrade and Begins Private Label Sales

LOS ANGELES, CA–(Marketwire – November 13, 2009) – Reed’s, Inc. (NASDAQ: REED), maker of the top-selling sodas in natural food stores nationwide, today announced its financial results for the third quarter ended September 30, 2009. Third Quarter and Nine Month 2009 Highlights: — Sales for the quarter ended September 30, 2009 were $4,027,000, a decrease of 5%, as compared to the prior year same period amount of $4,233,000. Sales for the 2009 nine month year-to-date period were $11.7 million, compared to $12.4 million in 2008; — Year-to-date EBITDA loss reduced to $129,000 versus an EBITDA loss of $2,141,000 in 2008 (see table); — Working capital increased to $1.5 million at 09/30/09, from $600,000 at 12/31/08; — Continued to maintain a much lower cost structure in 2009, than in 2008, covering both operating expenses and per-unit product costs; — Nine months gross 2009 profit margin consistent with prior year at 25% of sales; — Loss from operations during the nine months ended September 30, 2009 was $1,454,000 including non-cash impairment write downs on fixed assets of $641,000. Before impairment losses, the net loss from operations is $813,000, an improvement from the loss of $2,457,000 in the 2008 year period. Loss from operations in the three months ended September 30, 2009 was $280,000 mostly due to lower revenues with fixed plant costs, affecting margins. Additional Highlights: — Completed $300,000 brewery upgrade — Began private label production and sales to national accounts — Announced significant new distribution relationship in the Northeast — Expanded Reed’s and Virgil’s presence in over 300 A&P stores nationwide — Expanded Reed’s and Virgil’s into another 100 plus Weis Market stores Mr. Chris Reed, Founder, Chairman and CEO of Reed’s, Inc. commented, “Our results for the quarter were impacted by the overall economic environment. In light of the dramatic recessionary climate and the sharp decreases in revenues that some other companies in our space have experienced, we feel that we fared rather well by outperforming the pack. This is a clear testament to our brand loyalty and the fact that we make some of the best natural sodas on the market.” He added, “As a result of the changing environment we have discovered that we have a unique asset which we feel will be of significant long-term benefit to the Company. We can provide our customers with customized private label products. This is something they want and are ready to buy as we have already received commitments from two customers for product in 2010 from the few accounts we initially reached out to. We are now talking with roughly 30 additional customers regarding this private label opportunity and expect to see additional sales shortly.” Reed continued, “An interesting outcome of the private label expansion is that it is resulting in new orders for our branded products as well.” He ended stating, “The private label business has the potential to significantly increase Reed’s revenues over the next several quarters. Our goal is to generate enough private label revenues to direct significant funding to marketing and sales of our core Reed’s and Virgil’s products.” Mr. Jim Linesch, CFO of Reed’s, Inc. stated, “Our financial results reflect our continued reduction in operating costs, as compared to the prior year period. While sales have fallen during this adverse economic period affecting the grocery industry, we believe that our customer relationships are expanding and will result in increasing sales of our branded products in 2010.” Mr. Linesch added, “Margins during the third fiscal quarter have remained consistent with earlier fiscal quarters, considering overall sales levels and fixed production costs. As we enter the 4th quarter, the Company is well positioned for an increasing backlog of private label business as well as strong sales increases of our branded product lines in 2010.”

Reed’s, Inc. to Showcase New Private Label Offerings at the Private Label Marketing Association (PLMA) 2009 Trade Show

November 16th, 2009 In Newsletter Updates | No Comments

Exhibitors From 35 Countries Converge on Chicago’s Rosemont Convention Center With More Than 2,000 Exhibit Booths

LOS ANGELES, CA–(Marketwire – November 11, 2009) – Reed’s, Inc. (NASDAQ: REED), maker of the top-selling sodas in natural food stores nationwide, announced today that it will be exhibiting at the Private Label Marketing Association (PLMA) 2009 Private Label Trade Show in Chicago, Illinois, November 15th – 17th. Reed’s will be located in Booth #1368.

PLMA is the only trade show devoted entirely to store brands. For almost 30 years, PLMA’s annual private label trade show has been the place where retailers and suppliers meet to build their private label businesses.

Mr. Chris Reed, Founder, Chairman and CEO of Reed’s, Inc., commented, “We made the decision to enter the private label business and have committed to building it to the point where it contributes significantly to our overall revenues. This exhibition is an important event for us to showcase our private label capabilities, meet buyers and distributors and forge new relationships. We think Reed’s is going to surprise a lot of people with our new private label initiatives, and we intend to make a lasting impression.”

Mr. Reed added, “We’ve already inked our first two private label deals with major national retailers and are in active conversations with more. I am confident that we will be increasing our private label accounts. We have re-tooled our bottling plant and energized our sales and marketing team, which has worked hard to establish a pipeline of private label business that should lead to a record year for Reed’s in 2010. We’re not ignoring our branded business at all; in fact our private label business has had a very positive effect on our branded business by increasing our relationship with major national chains.”

According to the PLMA, “Store brands now account for one of every five items sold in U.S. supermarkets, drug chains and mass merchandisers. They represent more than $83 billion of current business at retail and are achieving new levels of growth every year.”

The PLMA website reports that, “Americans are switching to store brands. Across all channels, consumers are buying more private label than ever before. Nielsen reports that private label sales have increased by 12% in supermarkets, drug chains and mass merchandisers since last summer. Total sales for the year reached $80 billion and unit market share rose to more than 22%. The trend is going to continue, too. According to a new Roper survey, more than 60% of all shoppers now say that they purchase store brands frequently, up from 40% just three years ago. Eight out of 10 consumers say that store brands are ‘as good or better’ than national brands, and nearly 20% of shoppers expect to buy more private label in the year ahead.”

More information on the PLMA 2009 Private Label Trade Show can be found at: http://plma.com/showinfo/showinfo2009.html

Reed’s, Inc. Updates Calendar for Rights Offering

November 7th, 2009 In Newsletter Updates | No Comments

LOS ANGELES, CA–(Marketwire – November 6, 2009) – Reed’s, Inc. (NASDAQ: REED), maker of the top-selling sodas in natural food stores nationwide, announced today that certain dates have been adjusted to the calendar for its previously announced rights offering of Series B Convertible Preferred Stock. Due to the November 11, 2009 holiday, the last day to buy stock and receive rights will be November 9, 2009, and the Shares will trade ex-rights on November 10, 2009. The record date remains unchanged at November 13, 2009. The complete updated calendar is as follows:

Important Dates
Last Day to Buy Stock and Receive Rights November 09, 2009(1)
Shares Trade Ex-Rights November 10, 2009
Record Date November 13, 2009
Subscription Period From November 16, 2009 to
December 14, 2009(2)
Rights Eligible for Trading November 17, 2009
Last Day Rights May Be Traded December 9, 2009(2)
Expiration Date December 14, 2009(2)

(1) Assumes three day settlement.
(2) Unless the offering is extended.

This press release does not constitute an offer to sell or the solicitation of an offer to buy these securities, nor shall there be any sale of these securities in any state in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state. The securities may only be offered by means of a prospectus, additional copies of which may be obtained, when available, by contacting the information agent, MacKenzie Partners, Inc., at 105 Madison Avenue, New York, NY 10016, toll-free: (800) 322-2885, collect: (212) 929-5500.

Reed’s Inc. Announces Record Date for Rights Offering

November 7th, 2009 In Newsletter Updates | No Comments

Source Capital Group, Inc. to Act as Dealer Manager
Proceeds of Financing May Reach $2 Million

LOS ANGELES, CA–(Marketwire – November 5, 2009) – Reed’s Inc. (NASDAQ: REED), maker of the top-selling sodas in natural food stores nationwide, announced today that the Company has set the close of trading on the NASDAQ Exchange on November 13, 2009 as the record date for its previously announced rights offering of Series B Convertible Preferred Stock.
Under the terms of the rights offering, the Company will distribute at no charge to the holders of its common stock as of the record date transferable rights to purchase up to an aggregate of 225,000 shares of Series B Convertible Preferred Stock (“Series B Preferred”) convertible into 1,125,000 shares of common stock. The last day to buy stock of Reed’s in order to receive the rights is November 10, 2009. In the rights offering, the Company will distribute to each such holder one transferable right for every share of common stock owned on the record date. During the subscription period, the transferable rights shall be traded on the NASDAQ Exchange (NASDAQ: REEDR). Each four (4) rights will entitle the holder to purchase one share of Series B Preferred at the subscription price of $10.00 per share. Each share of Series B Preferred carries a five percent (5%) annual dividend for a term of three (3) years, will have an initial stated value of $10.00 per share, and may be convertible into shares of common stock at a conversion ratio of five (5) shares of common stock for each share of Series B Preferred held at the time of conversion, representing an initial conversion price of $2.00 per share, which is subject to adjustment. Rights holders who fully exercise their rights will be entitled to subscribe, subject to certain limitations and subject to allotment, for additional shares that remain unsubscribed as a result of any unexercised rights in an amount equal to up to 400% of the shares of Series B Preferred for which such subscriber was otherwise entitled to subscribe. Shares of Series B Preferred that remain unsubscribed at the expiration of the rights offering will be reoffered to the public at $10.00 per share. Consummation of the rights offering is subject to customary closing conditions.

The Company anticipates the following important dates for the rights offering. These dates are subject to change, and you should review the prospectus to determine the actual dates related to the rights offering.
Important Dates

Last Day to Buy Stock and Receive Rights November 10, 2009(1)
Shares Trade Ex-Rights November 11, 2009
Record Date November 13, 2009
Subscription Period From November 16, 2009 to
December 14, 2009(2)
Rights Eligible for Trading November 17, 2009
Last Day Rights May Be Traded December 09, 2009(2)
Expiration Date December 14, 2009(2)

(1) Assumes three day settlement.
(2) Unless the offering is extended.

A registration statement related to these securities has been filed with the Securities and Exchange Commission and has become effective. As soon as practicable, the Company expects to mail to holders of common stock as of the close of business on the record date a prospectus for the rights offering accompanied by a subscription rights exercise notice and related information for exercising the rights.

This press release does not constitute an offer to sell or the solicitation of an offer to buy these securities, nor shall there be any sale of these securities in any state in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state. The securities may only be offered by means of a prospectus, additional copies of which may be obtained, when available, by contacting the information agent, MacKenzie Partners, Inc., at 105 Madison Avenue, New York, NY 10016, toll-free: (800) 322-2885, collect: (212) 929-5500.

Government Gets It Right This Time — The Defense Commissary Agency (DeCA) to Provide Natural Soda Alternatives to Military Personnel, Retirees and Their Families

November 7th, 2009 In Newsletter Updates | No Comments

Reed’s, Inc. Receives First Purchase Order From DeCA to Provide Reed’s and Virgil’s Soda to Agency Operating a Worldwide Chain of 284 Commissaries

LOS ANGELES, CA–(Marketwire – November 3, 2009) – Reed’s, Inc. (NASDAQ: REED), maker of the top-selling sodas in natural food stores nationwide, announced today that it has received its first purchase order from the Military Supermarket organization, the Defense Commissary Agency (DeCA), headquartered at Fort Lee, Virginia.
Reed’s will initially provide 5 SKU’s of Reed’s and Virgil’s products, including: Reed’s Extra Ginger Brew, Reed’s Premium Ginger Brew, Virgil’s Root Beer, Virgil’s Cream Soda and Virgil’s Black Cherry Cream Soda.

“Reed’s is extremely proud to have our products being offered for sale in the commissaries serving our military families and retirees,” commented Mr. Chris Reed, Founder, Chairman and CEO of Reed’s, Inc. “My Dad is a retired Army officer and early founding member of Reed’s, Inc. and this sale has great personal value to us both.” Chris added, “As a Military brat, I grew up shopping at the local army base commissary.” He continued, “I got my first hankering for premium non-alcoholic beverages when my family was stationed in Germany. My parents would go to local wineries and I would get all natural sparkling grape juice to drink. I remember I used to think, ‘Wow — my parents are missing out on the good stuff!’” Chris ended stating, “I guess that was my first inspiration to start my own natural soda company.”

In 2007, Military Commissaries sell $5.5 billion per year of groceries at 284 stores. Initial locations for distribution include: Fort Belvoir Army Base, VA (Largest Commissary in the U.S. and DeCA’s top store); Fort Meade, MD; Quantico Marine Corps Base, VA; Andrews Air Force Base, MD; Ft. Meyers, VA; Pax River Naval Base, MD; Walter Reed Military Hospital, MD; Bolling Air Force Base – Washington, DC; US Naval Academy – Annapolis, MD; and, Aberdeen Proving Grounds, MD.

The Defense Commissary Agency operates a worldwide chain of 284 commissaries providing groceries to military personnel, retirees and their families in a safe and secure shopping environment. Authorized patrons purchase items at cost plus a five-percent surcharge, which covers the costs of building new commissaries and modernizing existing ones. DeCA Shoppers save an average of more than 30 percent on their purchases compared to commercial prices. These savings are worth about $3,400 annually for a family of four.

“We have been working on securing the DeCA account for some time now,” commented Neal Cohane, Senior VP of Sales and Marketing for Reed’s, Inc. “Initially, we will be providing 5 SKU’s of Reed’s and Virgil’s products to DeCA locations on the East Coast. We hope to gradually roll-out to as many of the 284 stores DeCA operates as possible.”

Reed’s, Inc. Completes Acquisition of Sonoma Sparkler Brand

November 7th, 2009 In Newsletter Updates | No Comments

Deal marks the ‘maker of the top selling sodas in natural foods stores’ entrance into new market that exceeds $100 million year in sales

Asset purchase brings Reed’s six new brands of established premium sparkling juice with proven distribution

LOS ANGELES, October 28, 2009 (MARKETWIRE) — Reed’s, Inc. (Nasdaq:REED), maker of the top-selling sodas in natural food stores nationwide, announced today that it has purchased the brand and certain assets of Sonoma Sparkler, including the six beverages sold under the brand, for a price of $252,000. The Company commenced packing and selling the Sonoma Sparkler products in June 2009.

Branded sparkling juices sold in the 750ml size bottles represent a significant part of the overall beverage market. Two privately-held companies, Martinelli’s and Knudsen’s are generating roughly $50 million in sales from mainstream supermarket accounts alone. According to recent IRI data, Martinelli’s generated roughly $45 million per year in sales and Knudsen’s did roughly $5 million in sales of sparkling juices from this category.

Reed’s has proven its success in acquiring and growing brands. The company bought the Virgil’s brand less than 10 years ago when it was doing approximately $600,000 in sales. Sales have increased by 1200% in that period of time. Reed’s has expanded the SKU’s for Virgil’s to 10 items. Today Virgil’s is generating roughly $7.5 million in sales and over $2 million in gross profit on an annual basis.

Mr. Chris Reed, Founder, Chairman and CEO of Reed’s, Inc. commented “The Sonoma Sparklers brand is a natural complement to our existing product lines. The sales are through our distribution channels and we share many of the same customers.” He added, “Sonoma Sparklers have great potential. These beverages are 750ml size celebration drinks, a category that is traditionally sold more heavily in the 4th quarter. This will enhance our seasonality-by bolstering fourth quarter sales. More strategically, it strengthens our 750ml production capabilities and re-focuses the efforts of David Cortz, the founder of Sonoma Sparkler, toward Reed’s business development in private label sales. David’s experience is invaluable in our launch into this new line of business.”

Mr. Reed continued, “While the Sonoma Sparkler brand products will comprise a small part of our overall revenues, the premium products fit nicely within our corporate strategy. They are comprised of all natural ingredients of the highest quality, with strong brand recognition and customer loyalty in the markets that are served.”

The purchase will be paid in cash from gross profits generated from sales of the Sonoma Sparklers brand over the next 24 months. The Company stated that because this was a cash purchase and did not involve stock, it will not result in any dilution to existing shareholders.

For more information about Sonoma Sparklers please visit: http://www.sonomacider.com
The Company has filed an 8K, which can be viewed at: http://www.sec.gov.