Reed’s, Inc. Announces Vancouver Island-Based Quality Food to Carry Reed’s
June 24th, 2010 In Newsletter Updates | No CommentsCompany Expands Branded Products Sales in Western Canada with Growing Food Chain
Los Angeles, California, June 24, 2010 — Reed’s, Inc. (NASDAQ:REED – News) (OTC.BB:REEDP – News), maker of the top-selling sodas in natural food stores nationwide, announced today that Quality Foods, an independent grocery chain based in Canada that operates ten full service grocery stores on Vancouver Island, BC, will begin carrying selected Reed’s beverages in all of its locations.
“We’re thrilled to partner with Quality Foods and expand Reed’s brand in Western Canada,” stated Chris Reed, Founder, Chairman and CEO of Reed’s, Inc. “Quality Foods is Canada’s most unique grocery retailer, with a reputation for innovative service and management and for taking care of its customers by offering the finest, premium food products and beverages available on Vancouver Island. Our line of Reed’s top-selling all natural sodas fit perfectly with the reputation for freshness that Quality Food’s Vancouver Island customers have come to expect.”
Bob Lyon, Western Region VP of Sales at Reed’s, Inc., stated, “The market for all natural foods in Canada is very active, and we are excited to increase our presence in this market by partnering with Quality Foods, which has won numerous awards for its unique brand of merchandising and offering customers an exceptional shopping experience. Canada is a growing market for Reed’s, and a number of top U.S. brands are major players here. We believe our continued expansion into Canada through the highest quality retailers such as Quality Foods will lead to further opportunities to build our brand in this exciting market.”
Reed’s, Inc. Announces South Korean Distribution Agreement
June 23rd, 2010 In Newsletter Updates | No CommentsExpands Product Sales Internationally to Fast Growing Asian Market
Los Angeles, California, June 22, 2010 — Reed’s, Inc. (NASDAQ:REED – News) (OTC.BB:REEDP – News), maker of the top-selling sodas in natural food stores nationwide, announced today that it has reached a distribution agreement with a specialty distributor of gourmet foods and beverages based in Seoul, South Korea that will begin carrying a few Reed’s flavors handcrafted ginger ales (Original Ginger Brew and Raspberry Ginger Brew), as well as Sonoma Sparklers, for direct store delivery.
“We are excited to enter the Asian market through a fast-growing distributor of upscale gourmet and natural premium branded foods and beverages to natural grocery markets, produce markets, and supermarkets in South Korea,” commented Chris Reed, Founder, Chairman and CEO of Reed’s, Inc. “This is a new and fascinating market for us as South Korean consumers are looking for premium products with natural and healthy ingredients such as are found in Reed’s and avoiding artificially flavored beverages. South Koreans are very sophisticated in terms of their tastes and quality. Our selection of unique, top selling natural sodas is a super fit for our distribution partner’s gourmet product line, and lets us enter one of the most exciting markets for natural beverages in the world.”
Neal Cohane, Reed’s Senior VP of Sales and Marketing, stated, “Reed’s has been exploring new markets outside of the U.S., and we are very excited about working with Seoul-based gourmet food and beverage distribution partner, which represents a tremendous opportunity to grow our brand internationally. South Korea is one of the most sophisticated consumer markets anywhere, and one of the fastest growing emerging markets with substantial increases in trade liberalization and rapid economic development. The majority of the country’s food and beverages are imported, with overall imports to the country totaling $323.1 billion in 2009, and a rapidly growing market for organic products. This is an amazing opportunity for Reed’s all natural premium products.”
Reed’s, Inc. Cites New Benefits of Ginger in Pain Relief
June 11th, 2010 In Newsletter Updates | No CommentsHealth Benefits of Ginger Validate Growing ‘Reed’s Rx’ All Natural Product Line
Reed’s, Inc. (NASDAQ:REED- News) (OTC.BB:REEDP- News), maker of the top-selling sodas in natural food stores nationwide, commented today on a recent study in The Journal of Medicine that both raw and cooked ginger reduce pain associated with muscle injury by about 24%, compared with placebo. The study was supported by the McCormick Science Institute.
“The primary novel finding was that supplementation with both raw and heat-treated ginger attenuated muscle pain intensity 24 hours after eccentric exercise,” wrote the researchers, led by Chris Black, Ph.D., from Georgia College & State University. The researchers found that consumption of raw ginger resulted in a 25% reduction, while heat-treated ginger resulted in a 23% reduction in muscle-pain intensity 24 hours post-exercise.
In order to test this hypothesis, the researchers recruited 74 volunteers and randomly assigned them to consume two grams of raw or heat-treated ginger supplements for 11 days in a double-blind, placebo-controlled, randomized design. The subjects then performed 18 extensions of the elbow flexors with a heavy weight to induce moderate muscle injury to the arm. Arm function, inflammation, and pain were assessed prior to and for three days after exercise. Results showed that exercise-induced pain was reduced by 25% after daily supplements of raw ginger, and by 23% after supplementation with the heat-treated form.
The rhizome of the ginger plant (Zingiber officinale) is a rich source of antioxidants, including gingerols, shogaols, zingerones and other ketone derivatives. According to Black and his co-researchers, ginger’s pain reducing effects are biologically plausible with both in vitro and in vivo animal studies showing an effect of gingerols, shogaols, and zingerones on inflammatory compounds. “[This suggests] ginger may have anti-inflammatory and analgesic properties akin to non-steroidal anti-inflammatory drugs,” stated the researchers.
“We are excited by these findings, especially since we have been hearing for years from our customers how they use our natural ginger brewed beverages to treat health conditions,” stated Chris Reed, Founder, Chairman and CEO of Reed’s, Inc. “I have always been a believer in the healing power of ginger, which is why I launched our ‘Reeds Rx’ line of over-the-counter ginger-based remedies for nausea and motion sickness. Ginger has been used for thousands of years by many cultures for its healing power, from Ayurvedic medicine to traditional Chinese medicine. This study uncovers important new properties of ginger that supports traditional herbal health values associated with its use.”
Reed’s, Inc. Announces Fresh & Easy, a division of Tesco Plc, the 3rd largest retailer in the world, will begin immediately carrying Reed’s and Virgil’s brands
June 11th, 2010 In Newsletter Updates | No CommentsLaunch to Include Reed’s and Virgil’s Brands in All 160+ Fresh & Easy LocationsThroughout California, Arizona and Nevada
Los Angeles, California, June 8, 2010 — Reed’s, Inc. (NASDAQ:REED – News) (OTC.BB:REEDP – News), maker of the top-selling sodas in natural food stores nationwide, announced today that Fresh & Easy Neighborhood Market, which operates over 150159 Fresh & Easy stores throughout California, Arizona and Nevada, will begin carrying selected Reed’s and Virgil’s products in all of its 160+ locations.
“Fresh & Easy is a true innovator, providing the highest quality, freshest food to neighborhoods in the Western U.S. with stores that are about a third of the size of the average U.S. supermarket,” stated Chris Reed, Founder and CEO of Reed’s, Inc. “Their smaller size format and focus on quality and freshness makes this a perfect fit for Reed’s all natural products.” Added Mr. Reed, “We are very excited to be working with them as they increase their footprint in the U.S. and position themselves to become one of the top supermarket retailers in the country.”
Bob Lyon, Western Region VP of Sales at Reed’s, Inc., commented, “Fresh & Easy is extremely selective about soft drink brand placements in their stores. We are extremely proud that our brands met Fresh & Easy’s approval. We are looking forward to developing a very strong and rewarding relationship for Fresh & Easy. Having our brands authorized with the 3rd largest retailer in the world (Tesco PLC) is nothing but positive news for Reed’s Inc and our brands. This is a perfect complement to our premium Reed’s and Virgil’s brands, and a very exciting opportunity to partner and grow with one of the most experienced, international retailer in the world.”
Reed’s, Inc. Announces Distribution Agreement with Specialty Beverage of Virginia
June 11th, 2010 In Newsletter Updates | No CommentsCompany to Expand Sales of Premium Branded Products in the South East
Los Angeles, California, May 20, 2010 — Reed’s, Inc. (NASDAQ:REED – News) (OTC.BB:REEDP – News), maker of the top-selling sodas in natural food stores nationwide, announced today that it has reached a distribution agreement with Specialty Beverage of Virginia, an affiliate of L. Knife & Sons Co. Specialty Beverage is a direct store distributor in the state of Virginia for some of the best craft brews in the United States, servicing all channels of business.
Christopher Reed, Founder and CEO of Reed’s, Inc., stated, “Specialty Beverage of Virginia is known for working with some of the finest specialty import and local independent craft brewers. This is a great fit for Reed’s and we are excited to partner with them and further develop our brand in Virginia and the Southeast, one of our most important markets, and one of the fastest growing markets in the U.S.”
Eddie Pearson, Reed’s VP of Sales Southern Region, commented, “Specialty Beverage of Virginia is unique in working with some of the best known brewers in the world and is at the forefront of understanding the brewed beverage marketplace and consumers’ tastes for natural and premium products such as Reed’s. They are committed to customer service and satisfaction and becoming the preeminent brewed beverage distributor in Virginia. We are excited to be working with them in this high growth market.”
Neal Cohane, Reed’s Senior VP of Sales and Marketing stated, “We continue our thoughtful and methodical ‘build out’ of distribution across the U.S. We are extremely excited about this distribution opportunity as we move south. No other beverage organization of Reed’s size in the U.S. works as efficiently and intelligently as our sales team. We will not stop expanding distribution until Reed’s & Virgil’s is available in every retail channel; grocery, c-store, drug, mass, club, and on premise. Opportunities for our brands are endless.”