IC Places Says — “Invest in What You Love…”

January 26th, 2010 In Newsletter Updates | No Comments

Reed’s, Inc. Focus of New Article for the Cultural and Lifestyle Portal

Company’s Products Were Also Featured on the Sunday Online TV Show, The Home Entertainment Review Syndicated Through TV and on www.icPlaces.com With Over 10 Million Viewers

LOS ANGELES, CA–(Marketwire – January 26, 2010) – Reed’s, Inc. (NASDAQ: REED), maker of the top-selling sodas in natural food stores nationwide, is the subject of a new IC Places (OTCBB: ICPA) article entitled, “Invest in What You Love, Son.” The article is available online at:http://www.icplaces.com/include/icstory.asp?cat=Business&storyuid=samblis12333&citysite= orlando

In the article, author Steven Samblis said, “My father taught me many things, but one thing in particular stands out as possibly the most important philosophy of his investment strategy, ‘Invest in what you love, Son.’ I only buy shares in companies that have a product I would buy. Better yet, I only buy shares in companies that have products or services that I would, as a salesperson, be proud to represent. After all, when you buy shares in a company you become one of the owners of that company. That’s step one.”

Reed’s also received coverage on Samblis’ weekly syndicated Internet show, “The Home Entertainment Review”, which airs on 350 IC Places city websites nationally www.icplaces.com, on Mevio at www.dvdreview.mevio.com and on TV through a syndication with i2.tv. The show has 10 million viewers over all the networks it appears on.

“I think the article brings up a great point, one which Peter Lynch, the famous Fidelity mutual fund manager made popular in one of his books. Buy what you know and understand,” stated Mr. Chris Reed, Founder and CEO of Reed’s, Inc. “This goes for the products you put in your body first and foremost. I began making Reed’s Ginger Brew in my kitchen, over twenty years ago. I followed my passion and have been able to bring the best all natural sodas to the market. We’re really excited that IC Places put this article together and also featured our products on its weekly TV show.”

Mr. Reed added, “Our success has been based on the consumer loving our products, for a variety of reasons. Our use of ginger is one of the key differentiators from all the other so called ‘herbal’ and functional sodas available. Ginger has been studied extensively, and is one of the only functional ingredients that can legitimately claim health benefits.”

About IC Places
IC Places owns and operates 350 U.S. city websites offering virtual keyhole views of the social, business, and cultural life in each city. Conversation in each city is fueled by a mixture of National, Regional and Local Journalists, including: Chris Knipp, John Stossel, Chuck Norris, Pat Buchanan and Margo Howard — Niece of beloved advice columnist Dear Abby. The company is publicly traded on the OTCBB Symbol ICPA.

Reed’s, Inc. Engages INDIGO Marketing to Market Reed’s Brands in Western Canada

January 14th, 2010 In Newsletter Updates | No Comments

LOS ANGELES, CA–(Marketwire – January 12, 2010) – Reed’s, Inc. (NASDAQ: REED), maker of the top-selling sodas in natural food stores across the United States, announced a strategic new partnership with Vancouver, Canada-based INDIGO Marketing, Inc. Food Brokers (Western Canada’s Pre-eminent Natural Products Broker). This partnership is set to begin on January 18th, 2010 and will help increase Reed’s presence across Western Canada.

INDIGO Marketing represents many of the most recognizable and successful natural brands in North America throughout Western Canada. Reed’s partnership with INDIGO will help the Reed’s, Virgil’s, China Cola and Sonoma Sparkler brands gain a stronger foothold in some of the largest western Canadian grocery retailers, including Safeway, Federated Coop, Real Canadian Food Superstores, Sobey’s, and more.

Christopher Reed, Founder Chairman and CEO of Reed’s, Inc., stated, “We are pleased to be working with INDIGO Marketing. They are the premier natural food brokerage firm in Western Canada and a clear leader in the natural food industry. While we do have existing customers in Western Canada we are hoping INDIGO will add some serious horsepower to our sales and marketing in this area.”

Mr. Reed added, “Many top US natural food brands have become major players in Canada. The Canadian consumer is sophisticated, wants natural and organic alternatives, and overall, Western Canada has weathered the economic slowdown better than other parts of North America. The potential for the Reed’s, Virgil’s and our other product lines throughout this region is strong and even stronger now that we are working with the team at INDIGO.”

INDIGO owners Gail Mountain, Debbie Hollett and Gordon Truscott, stated, “This is an extremely exciting opportunity for our company to represent the Reed’s, Inc. brands in western Canada. We recognize that the Reed’s brands are clear leaders within the natural soft drink category and have watched their successes throughout the years. We are fortunate to be able to develop a strategic alliance with the Reed’s team.”

Reed’s, Inc. Announces Record Fourth Quarter Revenues

January 14th, 2010 In Newsletter Updates | No Comments

Revenue Increased Approximately 21% in Comparison to Q4 2008

LOS ANGELES, CA–(Marketwire – January 14, 2010) – Reed’s, Inc. (NASDAQ: REED), maker of the top-selling sodas in natural food stores nationwide, announced today that the Company experienced record revenue growth in the fourth quarter ending December 31, 2009, seeing sales rise approximately 21% over the same quarter in 2008. Detailed financial results will be available with the reporting of the audited financials in the company’s 10K expected to be filed with the SEC in March.

“We are thrilled with our fourth quarter revenue growth,” stated Mr. Chris Reed, Founder, Chairman and CEO of Reed’s, Inc., “2009 proved to be a difficult year for beverage companies due to the global recession. Some of the largest beverage companies reported sales decreases in the range of 8% to 10% and many premium brands were down closer to 30%. In light of this, Reed’s held up very well, reporting first through third quarter sales down between 4%-8% per quarter, well above the industry average.”

Mr. Reed added, “The hard work is paying off. The strong performance of our brands; along with contribution from our Sonoma Sparkler acquisition and our newly launched private label business are helping to propel the business back into a growth mode. Our business will continue to benefit by a recovering economy and our new product lines. The private label business is opening new sales channels with some of the largest retailers in the country. These new relationships are benefiting our branded business as well. We have great momentum going into 2010 and expect that both our branded and private label business, along with new product offerings to be announced, will result in amazing growth of profitable business during the next few years.”

Passionate about Ginger

January 12th, 2010 In Chris Reed, Founder and CEO | No Comments

Reed’s gets calls and emails every week for different uses people have for our drinks. Radio host Gary Meier of Chicago mega station WGN uses our chews as a digestive stomach settling agent. We hear from customers that use our drinks for migraines and that this is the only thing that allieviates the pain. The theory is ginger is anti-inflamatory and migraines are caused by inflamation. What excites me about 2010 is this is the year we will start getting our products out into distribution packaged for the drug channel. Its been fun disguising my ginger tonic as a soda for 20 years secretly knowing that the product is helping people. Now we can come out of the closet for the customers who can benefit from ginger’s natural healing properties. We will again present at the American Society of Clinical Oncologists but this year we will have our newly packaged ginger beverage for the drug trade. We have been supplying a few oncology clinics with our drinks with great feedback from patients. This year will see an expansion of that part of our business. Its one thing to quench a persons thirst, its quite another to alievate their pain or nausea while fighting a life threatening disease. This is truly becoming a fulfillment of my personal goals for my products.

You can listen to the interview that I had with Gary Meier from WGN Chicago here.